Eagle Creek vs Therm-a-Rest:Which is more popular?
In September 2026, Eagle Creek had more branded searches than Therm-a-Rest among travel pillow brands worldwide. Eagle Creek had about 40,500 branded searches, while Therm-a-Rest had 33,100. Eagle Creek made up 21.8% of all travel pillow brand searches we track, and Therm-a-Rest accounted for 17.8%. When we asked ChatGPT and Google AI Overviews about travel pillow brands, neither Eagle Creek nor Therm-a-Rest appeared in any of the five answers.
Who do people search for more?
Eagle Creek, about 22% more searches than Therm-a-Rest
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top travel pillow brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Eagle Creek nor Therm-a-Rest showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Cabeau5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Trtl5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Ostrichpillow Go4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Sea to Summit2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Eagle Creek0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Therm-a-Rest0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
J-Pillow0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about travel pillow brands
5 answers
Asked ChatGPT
“Which travel pillow brand should I buy?”
Asked ChatGPT
“What are the best travel pillow brands?”
Asked ChatGPT
“What's the best travel pillow brand for plane sleep?”
Searched Google, AI Overview
“best travel pillow”
Searched Google, AI Overview
“neck pillow for plane”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Eagle Creek or Therm-a-Rest more popular in search?
This chart shows how often people search Google for Eagle Creek and Therm-a-Rest by name. Each line represents a brand's share of searches for all seven travel pillow brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Eagle Creek, Therm-a-Rest. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sea to Summit | Eagle Creek | Therm-a-Rest | Cabeau | Trtl | Ostrichpillow Go | J-Pillow |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 36% | 24.1% | 19.7% | 8.8% | 8.8% | 1.4% | 1.1% |
| Nov 2025 | 37.9% | 20.7% | 20.7% | 9.3% | 9.3% | 1.2% | 0.97% |
| Dec 2025 | 35.3% | 23.6% | 19.3% | 8.6% | 10.6% | 1.4% | 1.1% |
| Jan 2026 | 37.1% | 20.3% | 20.3% | 9.1% | 11.1% | 1.2% | 0.95% |
| Feb 2026 | 37.1% | 20.3% | 20.3% | 9.1% | 11.1% | 1.2% | 0.98% |
| Mar 2026 | 37.9% | 20.7% | 20.7% | 9.3% | 9.3% | 1.2% | 0.97% |
| Apr 2026 | 39.2% | 21.5% | 21.5% | 7.8% | 7.8% | 1.3% | 0.85% |
| May 2026 | 39.3% | 21.5% | 21.5% | 9.6% | 6.4% | 1% | 0.69% |
| Jun 2026 | 39.9% | 21.8% | 21.8% | 8% | 6.5% | 1.1% | 0.84% |
| Jul 2026 | 45.1% | 20.3% | 20.3% | 7.4% | 5% | 1.2% | 0.78% |
| Aug 2026 | 43.7% | 19.7% | 19.7% | 8.8% | 5.9% | 1.4% | 0.76% |
| Sep 2026 | 39.8% | 21.8% | 17.8% | 9.7% | 8% | 1.9% | 1% |
How has the Eagle Creek and Therm-a-Rest comparison changed over the last 12 months?
3 findings
- Eagle Creek was ahead of Therm-a-Rest in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Eagle Creek’s share of searches among travel pillow brands worldwide moved from 24.1% to 21.8%, and its estimated monthly branded searches held steady at 40.5K.
- Across the 12 months ending September 2026, Therm-a-Rest’s share of searches among travel pillow brands worldwide moved from 19.7% to 17.8%, and its estimated monthly branded searches held steady at 33.1K.
How did search popularity change for travel pillow brands worldwide in September 2026?
2 changes
In September 2026, Eagle Creek gained share of searches among travel pillow brands worldwide, from 19.7% to 21.8%.
In September 2026, Therm-a-Rest lost share of searches among travel pillow brands worldwide, from 19.7% to 17.8%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Eagle Creek’s and Therm-a-Rest’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Eagle Creek
1 branded search term
- eagle creek
Therm-a-Rest
1 branded search term
- therm-a-rest
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