Brandwave

Eagle Creek vs Trtl:Which is more popular?

In September 2026, Eagle Creek had more branded searches than Trtl among travel pillow brands worldwide. Eagle Creek had about 40,500 branded searches, while Trtl had 14,800. Eagle Creek made up 21.8% of all travel pillow brand searches we track, and Trtl accounted for 8%. When we asked ChatGPT and Google AI Overviews about travel pillow brands, Trtl appeared in all five answers and Eagle Creek in none.

Among travel pillow brands worldwide in September 2026

Who do people search for more?

Eagle Creek, about 3 searches for every 1 for Trtl

Eagle Creek 40.5K searchesTrtl 14.8K searches

Who does AI mention more?

Trtl, mentioned in every answer we collected

Trtl in 5 of 5Eagle Creek in 0 of 5

Who does AI recommend more?

Trtl, the only one of the two named

Trtl first in 5Eagle Creek never named

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Top travel pillow brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Trtl appeared in all five answers. Eagle Creek did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cabeau1st
  2. Trtl2nd
  3. Ostrichpillow Go3rd
  4. Sea to Summit4th
  5. Eagle Creek–
  6. Therm-a-Rest–
  7. J-Pillow–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cabeau5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Trtl5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ostrichpillow Go4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sea to Summit2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Eagle Creek0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Therm-a-Rest0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • J-Pillow0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about travel pillow brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Eagle Creek or Trtl more popular in search?

This chart shows how often people search Google for Eagle Creek and Trtl by name. Each line represents a brand's share of searches for all seven travel pillow brands we track, month by month, from English-language searches worldwide.

Eagle Creek and Trtl among travel pillow brands worldwide, by month

Share of searches by month for Eagle Creek, Trtl. The figures are in the table below the chart.

View monthly share of searches table
MonthSea to SummitEagle CreekTherm-a-RestCabeauTrtlOstrichpillow GoJ-Pillow
Oct 202536%24.1%19.7%8.8%8.8%1.4%1.1%
Nov 202537.9%20.7%20.7%9.3%9.3%1.2%0.97%
Dec 202535.3%23.6%19.3%8.6%10.6%1.4%1.1%
Jan 202637.1%20.3%20.3%9.1%11.1%1.2%0.95%
Feb 202637.1%20.3%20.3%9.1%11.1%1.2%0.98%
Mar 202637.9%20.7%20.7%9.3%9.3%1.2%0.97%
Apr 202639.2%21.5%21.5%7.8%7.8%1.3%0.85%
May 202639.3%21.5%21.5%9.6%6.4%1%0.69%
Jun 202639.9%21.8%21.8%8%6.5%1.1%0.84%
Jul 202645.1%20.3%20.3%7.4%5%1.2%0.78%
Aug 202643.7%19.7%19.7%8.8%5.9%1.4%0.76%
Sep 202639.8%21.8%17.8%9.7%8%1.9%1%

How has the Eagle Creek and Trtl comparison changed over the last 12 months?

3 findings
  • Eagle Creek was ahead of Trtl in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Eagle Creek’s share of searches among travel pillow brands worldwide moved from 24.1% to 21.8%, and its estimated monthly branded searches held steady at 40.5K.
  • Across the 12 months ending September 2026, Trtl’s share of searches among travel pillow brands worldwide moved from 8.8% to 8%, and its estimated monthly branded searches held steady at 14.8K.

How did search popularity change for travel pillow brands worldwide in September 2026?

2 changes
  1. In September 2026, Eagle Creek gained share of searches among travel pillow brands worldwide, from 19.7% to 21.8%.

  2. In September 2026, Trtl gained share of searches among travel pillow brands worldwide, from 5.9% to 8%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Eagle Creek’s and Trtl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Eagle Creek

1 branded search term

  • eagle creek

Trtl

1 branded search term

  • trtl

How the Brand Demand Index is measured

Other head-to-heads among travel pillow brands

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