Brandwave

Cabeau vs Sea to Summit:Which is more popular?

In September 2026, Sea to Summit had more branded searches than Cabeau among travel pillow brands worldwide. Sea to Summit had about 74,000 branded searches, while Cabeau had 18,100. Sea to Summit made up 39.8% of all travel pillow brand searches we track, and Cabeau accounted for 9.7%. When we asked ChatGPT and Google AI Overviews about travel pillow brands, Cabeau appeared in all five answers and Sea to Summit in two. Cabeau was mentioned before Sea to Summit in every answer.

Among travel pillow brands worldwide in September 2026

Who do people search for more?

Sea to Summit, about 4 searches for every 1 for Cabeau

Sea to Summit 74K searchesCabeau 18.1K searches

Who does AI mention more?

Cabeau, mentioned in every answer we collected

Cabeau in 5 of 5Sea to Summit in 2 of 5

Who does AI recommend more?

Cabeau, named ahead of Sea to Summit in every answer

Cabeau first in 5Sea to Summit never first

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Top travel pillow brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Cabeau appeared in all five answers. Sea to Summit was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Cabeau was listed before Sea to Summit in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cabeau1st
  2. Trtl2nd
  3. Ostrichpillow Go3rd
  4. Sea to Summit4th
  5. Eagle Creek–
  6. Therm-a-Rest–
  7. J-Pillow–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cabeau5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Trtl5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ostrichpillow Go4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sea to Summit2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Eagle Creek0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Therm-a-Rest0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • J-Pillow0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about travel pillow brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Cabeau or Sea to Summit more popular in search?

This chart shows how often people search Google for Cabeau and Sea to Summit by name. Each line represents a brand's share of searches for all seven travel pillow brands we track, month by month, from English-language searches worldwide.

Cabeau and Sea to Summit among travel pillow brands worldwide, by month

Share of searches by month for Sea to Summit, Cabeau. The figures are in the table below the chart.

View monthly share of searches table
MonthSea to SummitEagle CreekTherm-a-RestCabeauTrtlOstrichpillow GoJ-Pillow
Oct 202536%24.1%19.7%8.8%8.8%1.4%1.1%
Nov 202537.9%20.7%20.7%9.3%9.3%1.2%0.97%
Dec 202535.3%23.6%19.3%8.6%10.6%1.4%1.1%
Jan 202637.1%20.3%20.3%9.1%11.1%1.2%0.95%
Feb 202637.1%20.3%20.3%9.1%11.1%1.2%0.98%
Mar 202637.9%20.7%20.7%9.3%9.3%1.2%0.97%
Apr 202639.2%21.5%21.5%7.8%7.8%1.3%0.85%
May 202639.3%21.5%21.5%9.6%6.4%1%0.69%
Jun 202639.9%21.8%21.8%8%6.5%1.1%0.84%
Jul 202645.1%20.3%20.3%7.4%5%1.2%0.78%
Aug 202643.7%19.7%19.7%8.8%5.9%1.4%0.76%
Sep 202639.8%21.8%17.8%9.7%8%1.9%1%

How has the Cabeau and Sea to Summit comparison changed over the last 12 months?

3 findings
  • Sea to Summit was ahead of Cabeau in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Cabeau’s share of searches among travel pillow brands worldwide moved from 8.8% to 9.7%, and its estimated monthly branded searches moved from 14.8K to 18.1K.
  • Across the 12 months ending September 2026, Sea to Summit’s share of searches among travel pillow brands worldwide moved from 36% to 39.8%, and its estimated monthly branded searches moved from 60.5K to 74K.

How did search popularity change for travel pillow brands worldwide in September 2026?

2 changes
  1. In September 2026, Cabeau gained share of searches among travel pillow brands worldwide, from 8.8% to 9.7%.

  2. In September 2026, Sea to Summit lost share of searches among travel pillow brands worldwide, from 43.7% to 39.8%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Cabeau’s and Sea to Summit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cabeau

1 branded search term

  • cabeau

Sea to Summit

1 branded search term

  • sea to summit

How the Brand Demand Index is measured

Other head-to-heads among travel pillow brands

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