Brandwave

Brabantia vs Simplehuman:Which is more popular?

In September 2026, Brabantia had more branded searches than Simplehuman among trash can brands worldwide. Brabantia had about 110,000 branded searches, while Simplehuman had 49,500. Brabantia made up 34.4% of all trash can brand searches we track, and Simplehuman accounted for 15.5%. When we asked ChatGPT and Google AI Overviews about trash can brands, Simplehuman appeared in all five answers and Brabantia in two. Simplehuman was mentioned before Brabantia in every answer.

Among trash can brands worldwide in September 2026

Who do people search for more?

Brabantia, about 2 searches for every 1 for Simplehuman

Brabantia 110K searchesSimplehuman 49.5K searches

Who does AI mention more?

Simplehuman, mentioned in every answer we collected

Simplehuman in 5 of 5Brabantia in 2 of 5

Who does AI recommend more?

Simplehuman, named ahead of Brabantia in every answer

Simplehuman first in 3Brabantia never first

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Top trash can brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Simplehuman appeared in all five answers. Brabantia was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Simplehuman was listed before Brabantia in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Simplehuman1st
  2. Rubbermaid2nd
  3. Brabantia3rd
  4. iTouchless4th
  5. Joseph Joseph–
  6. Munchkin–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Simplehuman5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rubbermaid3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Brabantia2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • iTouchless2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Joseph Joseph0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Munchkin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about trash can brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Brabantia or Simplehuman more popular in search?

This chart shows how often people search Google for Brabantia and Simplehuman by name. Each line represents a brand's share of searches for all six trash can brands we track, month by month, from English-language searches worldwide.

Brabantia and Simplehuman among trash can brands worldwide, by month

Share of searches by month for Brabantia, Simplehuman. The figures are in the table below the chart.

View monthly share of searches table
MonthBrabantiaJoseph JosephRubbermaidSimplehumaniTouchlessMunchkin
Oct 202526.9%40.2%18%14.7%0.18%0.03%
Nov 202527.7%41.6%15.2%15.2%0.18%0.03%
Dec 202523.1%42.2%15.5%18.9%0.23%0.02%
Jan 202626.8%40.2%14.7%18%0.21%0.03%
Feb 202630.9%38%13.9%17%0.17%0.03%
Mar 202634.5%34.5%15.4%15.4%0.18%0.04%
Apr 202630%36.8%16.5%16.5%0.16%0.02%
May 202636.8%30%16.5%16.5%0.16%0.02%
Jun 202630.1%36.6%16.5%16.5%0.2%0.04%
Jul 202633.3%33.3%15%18.3%0.18%0.03%
Aug 202633.3%33.3%14.9%18.3%0.18%0.04%
Sep 202634.4%34.4%15.5%15.5%0.18%0.03%

How has the Brabantia and Simplehuman comparison changed over the last 12 months?

3 findings
  • Brabantia was ahead of Simplehuman in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Brabantia’s share of searches among trash can brands worldwide moved from 26.9% to 34.4%, and its estimated monthly branded searches moved from 90.5K to 110K.
  • Across the 12 months ending September 2026, Simplehuman’s share of searches among trash can brands worldwide moved from 14.7% to 15.5%, and its estimated monthly branded searches held steady at 49.5K.

How did search popularity change for trash can brands worldwide in September 2026?

3 changes

  1. In September 2026, Rubbermaid overtook Simplehuman to rank 3rd among trash can brands worldwide, with 15.5% of the searches.

  2. In September 2026, Brabantia gained share of searches among trash can brands worldwide, from 33.3% to 34.4%.

  3. In September 2026, Simplehuman lost share of searches among trash can brands worldwide, from 18.3% to 15.5%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Brabantia’s and Simplehuman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Brabantia

1 branded search term

  • brabantia

Simplehuman

1 branded search term

  • simplehuman

How the Brand Demand Index is measured

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