Rubbermaid vs Simplehuman:Which is searched more?
In September 2026, Rubbermaid and Simplehuman were level in searches among trash can brands worldwide, with an estimated 49.5K branded searches each, at 15.5% of the total each. These are worldwide searches for English-language branded terms.
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Is Rubbermaid or Simplehuman more popular in search?
Compare the trash can brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Rubbermaid, Simplehuman. The figures are in the table below the chart.
View monthly share of searches table
| Month | Brabantia | Joseph Joseph | Rubbermaid | Simplehuman | iTouchless | Munchkin |
|---|---|---|---|---|---|---|
| Oct 2025 | 26.9% | 40.2% | 18% | 14.7% | 0.18% | 0.03% |
| Nov 2025 | 27.7% | 41.6% | 15.2% | 15.2% | 0.18% | 0.03% |
| Dec 2025 | 23.1% | 42.2% | 15.5% | 18.9% | 0.23% | 0.02% |
| Jan 2026 | 26.8% | 40.2% | 14.7% | 18% | 0.21% | 0.03% |
| Feb 2026 | 30.9% | 38% | 13.9% | 17% | 0.17% | 0.03% |
| Mar 2026 | 34.5% | 34.5% | 15.4% | 15.4% | 0.18% | 0.04% |
| Apr 2026 | 30% | 36.8% | 16.5% | 16.5% | 0.16% | 0.02% |
| May 2026 | 36.8% | 30% | 16.5% | 16.5% | 0.16% | 0.02% |
| Jun 2026 | 30.1% | 36.6% | 16.5% | 16.5% | 0.2% | 0.04% |
| Jul 2026 | 33.3% | 33.3% | 15% | 18.3% | 0.18% | 0.03% |
| Aug 2026 | 33.3% | 33.3% | 14.9% | 18.3% | 0.18% | 0.04% |
| Sep 2026 | 34.4% | 34.4% | 15.5% | 15.5% | 0.18% | 0.03% |
How has the Rubbermaid and Simplehuman comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Simplehuman took it in December 2025.
- Across the 12 months ending September 2026, Rubbermaid’s share of searches among trash can brands worldwide moved from 18% to 15.5%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
- Across the 12 months ending September 2026, Simplehuman’s share of searches among trash can brands worldwide moved from 14.7% to 15.5%, and its estimated monthly branded searches held steady at 49.5K.
How did search popularity change for trash can brands worldwide in September 2026?
2 changes
In September 2026, Rubbermaid overtook Simplehuman to rank 3rd among trash can brands worldwide, with 15.5% of the searches.
In September 2026, Simplehuman lost share of searches among trash can brands worldwide, from 18.3% to 15.5%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Rubbermaid’s and Simplehuman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Rubbermaid
1 branded search term
- rubbermaid
Simplehuman
1 branded search term
- simplehuman
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