Brandwave

Cuisinart vs Russell Hobbs:Which is more popular?

In September 2026, Cuisinart had more branded searches than Russell Hobbs among toaster brands worldwide. Cuisinart had about 165,000 branded searches, while Russell Hobbs had 138,000. Cuisinart made up 10.7% of all toaster brand searches we track, and Russell Hobbs accounted for 9%. When we asked ChatGPT and Google AI Overviews about toaster brands, Cuisinart appeared in four of the five answers and Russell Hobbs in none.

Among toaster brands worldwide in September 2026

Who do people search for more?

Cuisinart, about 19% more searches than Russell Hobbs

Cuisinart 165K searchesRussell Hobbs 138K searches

Who does AI mention more?

Cuisinart, mentioned in 4 of 5 answers, Russell Hobbs in 0

Cuisinart in 4 of 5Russell Hobbs in 0 of 5

Who does AI recommend more?

Cuisinart, the only one of the two named

Cuisinart first in 4Russell Hobbs never named

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Top toaster brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Cuisinart was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Russell Hobbs did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Breville1st
  2. Cuisinart2nd
  3. Hamilton Beach3rd
  4. Dualit4th
  5. Smeg5th
  6. Russell Hobbs–
  7. Philips–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Breville5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cuisinart4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hamilton Beach4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dualit3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Smeg2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Russell Hobbs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Philips0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about toaster brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Cuisinart or Russell Hobbs more popular in search?

This chart shows how often people search Google for Cuisinart and Russell Hobbs by name. Each line represents a brand's share of searches for all seven toaster brands we track, month by month, from English-language searches worldwide.

Cuisinart and Russell Hobbs among toaster brands worldwide, by month

Share of searches by month for Cuisinart, Russell Hobbs. The figures are in the table below the chart.

View monthly share of searches table
MonthSmegBrevilleCuisinartRussell HobbsHamilton BeachDualitPhilips
Oct 202559.4%8.4%12.5%12%4.6%2.6%0.61%
Nov 202555.5%11.7%14.3%11.5%3.5%3%0.47%
Dec 202555.4%11.7%14.3%11.3%4.3%2.6%0.39%
Jan 202660.9%8.6%12.9%10.6%3.9%2.7%0.42%
Feb 202662.2%9%11%10.5%4%2.8%0.44%
Mar 202659.9%8.7%12.9%10.6%4.8%2.7%0.42%
Apr 202658.4%10.1%12.3%10.3%5.5%2.9%0.49%
May 202657.1%9.8%14.6%10.1%5.4%2.5%0.48%
Jun 202654.4%11.1%13.6%11.4%6.1%2.8%0.54%
Jul 202656.7%9.8%14.6%9.8%6.6%2%0.48%
Aug 202656.9%9.5%14.2%9.7%6.4%2.8%0.57%
Sep 202662.2%10.7%10.7%9%4.8%2.2%0.43%

How has the Cuisinart and Russell Hobbs comparison changed over the last 12 months?

3 findings
  • Cuisinart was ahead of Russell Hobbs in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Cuisinart’s share of searches among toaster brands worldwide moved from 12.5% to 10.7%, and its estimated monthly branded searches moved from 201K to 165K.
  • Across the 12 months ending September 2026, Russell Hobbs’ share of searches among toaster brands worldwide moved from 12% to 9%, and its estimated monthly branded searches moved from 194K to 138K.

How did search popularity change for toaster brands worldwide in September 2026?

3 changes

  1. In September 2026, Breville overtook Cuisinart and Russell Hobbs to rank 2nd among toaster brands worldwide, with 10.7% of the searches.

  2. In September 2026, Cuisinart lost share of searches among toaster brands worldwide, from 14.2% to 10.7%.

  3. In September 2026, Russell Hobbs lost share of searches among toaster brands worldwide, from 9.7% to 9%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Cuisinart’s and Russell Hobbs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cuisinart

1 branded search term

  • cuisinart

Russell Hobbs

4 branded search terms

  • russell hobbs
  • russell hobbs kettle
  • russell hobbs toaster
  • russellhobbs

How the Brand Demand Index is measured

Other head-to-heads among toaster brands

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