Brandwave

Tecnifibre vs Yonex:Which is more popular?

In September 2026, Yonex had more branded searches than Tecnifibre among tennis racket brands worldwide. Yonex had about 368,000 branded searches, while Tecnifibre had 40,500. Yonex made up 56.7% of all tennis racket brand searches we track, and Tecnifibre accounted for 6.2%. When we asked ChatGPT and Google AI Overviews about tennis racket brands, Yonex appeared in all five answers and Tecnifibre in three. Yonex was mentioned before Tecnifibre in every answer.

Among tennis racket brands worldwide in September 2026

Who do people search for more?

Yonex, about 9 searches for every 1 for Tecnifibre

Yonex 368K searchesTecnifibre 40.5K searches

Who does AI mention more?

Yonex, mentioned in every answer we collected

Yonex in 5 of 5Tecnifibre in 3 of 5

Who does AI recommend more?

Yonex, named ahead of Tecnifibre in every answer

Yonex first in 5Tecnifibre never first

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Top tennis racket brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Yonex appeared in all five answers. Tecnifibre was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Yonex was listed before Tecnifibre in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wilson1st
  2. Babolat2nd
  3. Yonex3rd
  4. Head4th
  5. Tecnifibre5th
  6. Dunlop6th
  7. Prince7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Yonex5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Babolat5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wilson5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Head4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tecnifibre3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dunlop3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Prince1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tennis racket brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Tecnifibre or Yonex more popular in search?

This chart shows how often people search Google for Tecnifibre and Yonex by name. Each line represents a brand's share of searches for all seven tennis racket brands we track, month by month, from English-language searches worldwide.

Tecnifibre and Yonex among tennis racket brands worldwide, by month

Share of searches by month for Yonex, Tecnifibre. The figures are in the table below the chart.

View monthly share of searches table
MonthYonexBabolatHeadTecnifibreWilsonDunlopPrince
Oct 202561.9%22.7%7%5.6%1.4%0.74%0.74%
Nov 202556.8%25.5%8.5%6.2%1.5%0.68%0.83%
Dec 202566%19.8%7%4.9%1.2%0.53%0.65%
Jan 202662.2%22.8%7.6%4.6%1.1%0.75%0.91%
Feb 202662.6%23%7.1%4.6%1.4%0.75%0.61%
Mar 202656.4%25.3%9.1%6.2%1.2%0.83%1%
Apr 202656.1%25.1%9.8%6.2%1.2%0.82%0.82%
May 202656.2%25.2%9.4%6.2%1.2%0.82%1%
Jun 202656.8%25.5%9.1%5.1%1.2%1%1.2%
Jul 202659.2%21.7%10.3%5.3%1.1%1.1%1.3%
Aug 202659.3%21.8%9.1%6.5%1.3%1.1%0.87%
Sep 202656.7%25.4%8.7%6.2%1.2%0.83%0.83%

How has the Tecnifibre and Yonex comparison changed over the last 12 months?

3 findings
  • Yonex was ahead of Tecnifibre in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Tecnifibre’s share of searches among tennis racket brands worldwide moved from 5.6% to 6.2%, and its estimated monthly branded searches held steady at 40.5K.
  • Across the 12 months ending September 2026, Yonex’s share of searches among tennis racket brands worldwide moved from 61.9% to 56.7%, and its estimated monthly branded searches moved from 450K to 368K.

How did search popularity change for tennis racket brands worldwide in September 2026?

1 change

  1. In September 2026, Yonex lost share of searches among tennis racket brands worldwide, from 59.3% to 56.7%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Tecnifibre’s and Yonex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Tecnifibre

1 branded search term

  • tecnifibre

Yonex

1 branded search term

  • yonex

How the Brand Demand Index is measured

Other head-to-heads among tennis racket brands

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