Brandwave

Asana vs Smartsheet:Which is more popular?

In September 2026, Asana had more branded searches than Smartsheet among team productivity platforms worldwide. Asana had about 1 million branded searches, while Smartsheet had 682,000. Asana made up 14.4% of all team productivity platform searches we track, and Smartsheet accounted for 9.4%. When we asked ChatGPT and Google AI Overviews about team productivity platforms, Asana appeared in all five answers and Smartsheet in none.

Among team productivity platforms worldwide in September 2026

Who do people search for more?

Asana, about 52% more searches than Smartsheet

Asana 1M searchesSmartsheet 682K searches

Who does AI mention more?

Asana, mentioned in every answer we collected

Asana in 5 of 5Smartsheet in 0 of 5

Who does AI recommend more?

Asana, the only one of the two named

Asana first in 5Smartsheet never named

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Top team productivity platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Asana appeared in all five answers. Smartsheet did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Asana1st
  2. ClickUp2nd
  3. monday work management3rd
  4. Trello4th
  5. Notion5th
  6. Microsoft Planner6th
  7. Smartsheet–
  8. Airtable–
  9. Coda–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ClickUp5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Asana5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Trello4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • monday work management4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Microsoft Planner3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Notion3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smartsheet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Airtable0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Coda0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about team productivity platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Asana or Smartsheet more popular in search?

This chart shows how often people search Google for Asana and Smartsheet by name. Each line represents a brand's share of searches for all nine team productivity platforms we track, month by month, from English-language searches worldwide.

Asana and Smartsheet among team productivity platforms worldwide, by month

Share of searches by month for Asana, Smartsheet. The figures are in the table below the chart.

View monthly share of searches table
MonthTrelloClickUpAsanaSmartsheetAirtableCodaMicrosoft PlannerNotionmonday work management
Oct 202535%19%19.2%8.5%8.4%5.6%2.5%1.4%0.38%
Nov 202539.6%21.4%14.6%6.5%7.7%6.4%2.3%1.3%0.35%
Dec 202537.7%20.3%16.8%7.6%7.4%6.1%2.2%1.5%0.38%
Jan 202632.3%21.2%17.4%7.8%9.3%6.3%3.4%1.9%0.41%
Feb 202632.1%25.6%14.3%7.7%9.3%6.3%2.8%1.5%0.4%
Mar 202635%22.8%15.5%7%8.3%6.8%3%1.4%0.33%
Apr 202633.3%26.4%14.8%6.6%7.8%6.5%2.9%1.6%0.34%
May 202636.1%23%15.6%7%8.3%5.6%2.5%1.7%0.29%
Jun 202635.6%22.6%15.3%6.8%10%5.5%2.5%1.3%0.29%
Jul 202631.9%24.5%16.6%7.4%8.9%6%2.7%1.8%0.29%
Aug 202631%23.7%16.1%7.1%10.5%7.1%2.6%1.7%0.26%
Sep 202635.5%21.1%14.4%9.4%9.3%6.3%2.3%1.5%0.23%

How has the Asana and Smartsheet comparison changed over the last 12 months?

3 findings

How did search popularity change for team productivity platforms worldwide in September 2026?

2 changes
  1. In September 2026, Smartsheet overtook Airtable to rank 4th among team productivity platforms worldwide, with 9.4% of the searches.

  2. In September 2026, Asana lost share of searches among team productivity platforms worldwide, from 16.1% to 14.4%.

How are branded searches counted?

18 search terms

Brandwave collects information about searches that people make online using Asana’s and Smartsheet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Asana

10 branded search terms

  • Asana
  • asana ai
  • asana app
  • asana application
  • asana co
  • asana company
  • asana crm
  • asana desktop app
  • asana software
  • asana templates

Smartsheet

8 branded search terms

  • Smartsheet
  • smartsheet ai
  • smartsheet app
  • smartsheet application
  • smartsheet gantt chart
  • smartsheet software
  • smartsheet template
  • smartsheet templates

How the Brand Demand Index is measured

Other head-to-heads among team productivity platforms

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