Brandwave

Bigelow vs Harney & Sons:Which is more popular?

In September 2026, Harney & Sons had more branded searches than Bigelow among tea bag brands worldwide. Harney & Sons had about 60,500 branded searches, while Bigelow had 27,100. Harney & Sons made up 18.3% of all tea bag brand searches we track, and Bigelow accounted for 8.2%. When we asked ChatGPT and Google AI Overviews about tea bag brands, Bigelow appeared in four of the five answers and Harney & Sons in three. Bigelow was mentioned before Harney & Sons in three out of four answers.

Among tea bag brands worldwide in September 2026

Who do people search for more?

Harney & Sons, about 2 searches for every 1 for Bigelow

Harney & Sons 60.5K searchesBigelow 27.1K searches

Who does AI mention more?

Bigelow, mentioned in 4 of 5 answers, Harney & Sons in 3

Bigelow in 4 of 5Harney & Sons in 3 of 5

Who does AI recommend more?

Bigelow, named ahead of Harney & Sons in 3 of 4 answers

Bigelow first in 3Harney & Sons first in 1

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Top tea bag brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bigelow was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Harney & Sons was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Bigelow was listed before Harney & Sons in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bigelow1st
  2. Twinings2nd
  3. Harney & Sons3rd
  4. Lipton4th
  5. Stash Tea5th
  6. Pukka6th
  7. Tetley–
  8. Dilmah–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Twinings4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bigelow4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Harney & Sons3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lipton2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stash Tea2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pukka1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tetley0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dilmah0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tea bag brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Bigelow or Harney & Sons more popular in search?

This chart shows how often people search Google for Bigelow and Harney & Sons by name. Each line represents a brand's share of searches for all eight tea bag brands we track, month by month, from English-language searches worldwide.

Bigelow and Harney & Sons among tea bag brands worldwide, by month

Share of searches by month for Harney & Sons, Bigelow. The figures are in the table below the chart.

View monthly share of searches table
MonthTwiningsLiptonHarney & SonsBigelowPukkaTetleyDilmahStash Tea
Oct 202525.5%21%17.1%14%7.7%5.1%5.1%4.5%
Nov 202525.4%20.9%20.9%9.4%7.6%5.1%5.1%5.5%
Dec 202524.4%20.1%24.4%6%9%4.9%4.9%6.4%
Jan 202625.4%20.9%20.9%7.6%9.4%5.1%5.1%5.5%
Feb 202626%21.3%21.3%6.4%7.8%6.4%5.2%5.6%
Mar 202625.7%21%21%7.7%7.7%6.3%5.1%5.5%
Apr 202628%22.9%18.7%6.9%6.9%5.6%5.6%5.5%
May 202626.7%21.8%21.8%6.6%6.6%5.3%6.6%4.6%
Jun 202630%24.6%16.4%7.4%6%6%6%3.6%
Jul 202628.2%23%18.8%8.4%5.6%5.6%6.9%3.4%
Aug 202627.3%22.3%18.2%8.2%6.7%6.7%6.7%3.9%
Sep 202627.4%22.4%18.3%8.2%6.7%6.7%5.5%4.9%

How has the Bigelow and Harney & Sons comparison changed over the last 12 months?

3 findings
  • Harney & Sons was ahead of Bigelow in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bigelow’s share of searches among tea bag brands worldwide moved from 14% to 8.2%, and its estimated monthly branded searches moved from 60.5K to 27.1K.
  • Across the 12 months ending September 2026, Harney & Sons’ share of searches among tea bag brands worldwide moved from 17.1% to 18.3%, and its estimated monthly branded searches moved from 74K to 60.5K.

How did search popularity change for tea bag brands worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Bigelow worldwide fell 55.2% over 12 measured months, from 60.5K to 27.1K in September 2026.

  2. Estimated monthly branded searches for Harney & Sons worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bigelow’s and Harney & Sons’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bigelow

1 branded search term

  • bigelow

Harney & Sons

1 branded search term

  • harney & sons

How the Brand Demand Index is measured

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