Brandwave

How popular isBigelow?

In September 2026, people searched for Bigelow by name about 27,100 times worldwide, a 55.2% decrease from the previous year. These searches made up 8.2% of all global tea bag brand searches, placing Bigelow fourth out of eight brands. When we asked both ChatGPT and Google AI Overviews about tea bag brands, Bigelow appeared in four of the five answers and was the most recommended of the eight.

Search and AI answers in September 2026

Bigelow is the fourth most searched of 8 competitors and the most recommended in AI answers.

  1. TwiningsShare of searches 27.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. LiptonShare of searches 22.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  3. Harney & SonsShare of searches 18.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. BigelowShare of searches 8.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  5. PukkaShare of searches 6.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th

+3 more

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Top tea bag brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bigelow was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Bigelow is the most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bigelow1st
  2. Twinings2nd
  3. Harney & Sons3rd
  4. Lipton4th
  5. Stash Tea5th
  6. Pukka6th
  7. Tetley–
  8. Dilmah–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Twinings4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bigelow4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Harney & Sons3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lipton2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stash Tea2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pukka1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tetley0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dilmah0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tea bag brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which tea bag brands compete with Bigelow?

Bigelow against tea bag brands worldwide, by month

Share of searches by month for Twinings, Lipton, Harney & Sons, Bigelow, Pukka, Tetley, Dilmah, Stash Tea. The figures are in the table below the chart.

View monthly share of searches table
MonthTwiningsLiptonHarney & SonsBigelowPukkaTetleyDilmahStash Tea
Oct 202525.5%21%17.1%14%7.7%5.1%5.1%4.5%
Nov 202525.4%20.9%20.9%9.4%7.6%5.1%5.1%5.5%
Dec 202524.4%20.1%24.4%6%9%4.9%4.9%6.4%
Jan 202625.4%20.9%20.9%7.6%9.4%5.1%5.1%5.5%
Feb 202626%21.3%21.3%6.4%7.8%6.4%5.2%5.6%
Mar 202625.7%21%21%7.7%7.7%6.3%5.1%5.5%
Apr 202628%22.9%18.7%6.9%6.9%5.6%5.6%5.5%
May 202626.7%21.8%21.8%6.6%6.6%5.3%6.6%4.6%
Jun 202630%24.6%16.4%7.4%6%6%6%3.6%
Jul 202628.2%23%18.8%8.4%5.6%5.6%6.9%3.4%
Aug 202627.3%22.3%18.2%8.2%6.7%6.7%6.7%3.9%
Sep 202627.4%22.4%18.3%8.2%6.7%6.7%5.5%4.9%

  1. 1.Twinings

    27.4%

    Held 1st. 90.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. 2.Lipton

    22.4%

    Held 2nd. 74K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Harney & Sons

    18.3%

    Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Bigelow

    8.2%

    Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Pukka

    6.7%

    Moved from 6th to 5th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Tetley

    6.7%

    Moved from 7th to 6th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Dilmah

    5.5%

    Moved from 5th to 7th. 18.1K estimated branded searches, -18.5% vs prior month. Share -1.2 points.

  8. 8.Stash Tea

    4.9%

    Held 8th. 16.1K estimated branded searches, +22.9% vs prior month. Share +0.9 points.

Compare popularity between Bigelow and its closest rivals

Every comparison with Bigelow

10 comparisons

How has branded search demand for Bigelow changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Bigelow worldwide fell from 60.5K to 27.1K.
  • Across the 12 months ending September 2026, Bigelow’s share of searches among tea bag brands worldwide decreased from 14% to 8.2%.
  • Across the 12 months ending September 2026, Bigelow’s share of searches among tea bag brands worldwide peaked at 14% in October 2025 and was lowest at 6% in December 2025.

How did search popularity change for tea bag brands worldwide in September 2026?

6 changes

  1. In September 2026, Stash Tea gained share of searches among tea bag brands worldwide, from 3.9% to 4.9%.

  2. In September 2026, Dilmah lost share of searches among tea bag brands worldwide, from 6.7% to 5.5%.

  3. In September 2026, Pukka rose from 6th to 5th among tea bag brands worldwide.

  4. In September 2026, Tetley rose from 7th to 6th among tea bag brands worldwide.

  5. Estimated monthly branded searches for Bigelow worldwide fell 55.2% over 12 measured months, from 60.5K to 27.1K in September 2026.

  6. Estimated monthly branded searches for Harney & Sons worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.

How are Bigelow’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Bigelow’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bigelow

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How the Brand Demand Index is measured

Where does Bigelow compete?

Bigelow is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Tea brands5th of 106.6%Show ranking
Tea bag brands4th of 88.2%Shown above
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