Bigelow vs Tetley:Which is more popular?
In September 2026, Bigelow had more branded searches than Tetley among tea bag brands worldwide. Bigelow had about 27,100 branded searches, while Tetley had 22,200. Bigelow made up 8.2% of all tea bag brand searches we track, and Tetley accounted for 6.7%. When we asked ChatGPT and Google AI Overviews about tea bag brands, Bigelow appeared in four of the five answers and Tetley in none.
Who do people search for more?
Bigelow, about 22% more searches than Tetley
Who does AI mention more?
Bigelow, mentioned in 4 of 5 answers, Tetley in 0
Who does AI recommend more?
Bigelow, the only one of the two named
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Top tea bag brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bigelow was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Tetley did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Twinings4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Bigelow4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Harney & Sons3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Lipton2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Stash Tea2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Pukka1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tetley0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dilmah0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about tea bag brands
5 answers
Asked ChatGPT
“Which tea bag brand should I buy?”
Asked ChatGPT
“What are the best tea bag brands?”
Asked ChatGPT
“What's the best tea bag brand for everyday drinking?”
Searched Google, AI Overview
“black tea bags”
Searched Google, AI Overview
“english breakfast tea”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Bigelow or Tetley more popular in search?
This chart shows how often people search Google for Bigelow and Tetley by name. Each line represents a brand's share of searches for all eight tea bag brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Bigelow, Tetley. The figures are in the table below the chart.
View monthly share of searches table
| Month | Twinings | Lipton | Harney & Sons | Bigelow | Pukka | Tetley | Dilmah | Stash Tea |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.5% | 21% | 17.1% | 14% | 7.7% | 5.1% | 5.1% | 4.5% |
| Nov 2025 | 25.4% | 20.9% | 20.9% | 9.4% | 7.6% | 5.1% | 5.1% | 5.5% |
| Dec 2025 | 24.4% | 20.1% | 24.4% | 6% | 9% | 4.9% | 4.9% | 6.4% |
| Jan 2026 | 25.4% | 20.9% | 20.9% | 7.6% | 9.4% | 5.1% | 5.1% | 5.5% |
| Feb 2026 | 26% | 21.3% | 21.3% | 6.4% | 7.8% | 6.4% | 5.2% | 5.6% |
| Mar 2026 | 25.7% | 21% | 21% | 7.7% | 7.7% | 6.3% | 5.1% | 5.5% |
| Apr 2026 | 28% | 22.9% | 18.7% | 6.9% | 6.9% | 5.6% | 5.6% | 5.5% |
| May 2026 | 26.7% | 21.8% | 21.8% | 6.6% | 6.6% | 5.3% | 6.6% | 4.6% |
| Jun 2026 | 30% | 24.6% | 16.4% | 7.4% | 6% | 6% | 6% | 3.6% |
| Jul 2026 | 28.2% | 23% | 18.8% | 8.4% | 5.6% | 5.6% | 6.9% | 3.4% |
| Aug 2026 | 27.3% | 22.3% | 18.2% | 8.2% | 6.7% | 6.7% | 6.7% | 3.9% |
| Sep 2026 | 27.4% | 22.4% | 18.3% | 8.2% | 6.7% | 6.7% | 5.5% | 4.9% |
How has the Bigelow and Tetley comparison changed over the last 12 months?
3 findings
- Bigelow was ahead of Tetley in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bigelow’s share of searches among tea bag brands worldwide moved from 14% to 8.2%, and its estimated monthly branded searches moved from 60.5K to 27.1K.
- Across the 12 months ending September 2026, Tetley’s share of searches among tea bag brands worldwide moved from 5.1% to 6.7%, and its estimated monthly branded searches held steady at 22.2K.
How did search popularity change for tea bag brands worldwide in September 2026?
2 changes
In September 2026, Tetley rose from 7th to 6th among tea bag brands worldwide.
Estimated monthly branded searches for Bigelow worldwide fell 55.2% over 12 measured months, from 60.5K to 27.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bigelow’s and Tetley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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