Harney & Sons vs Twinings:Which is more popular?
In September 2026, Twinings had more branded searches than Harney & Sons among tea bag brands worldwide. Twinings had about 90,500 branded searches, while Harney & Sons had 60,500. Twinings made up 27.4% of all tea bag brand searches we track, and Harney & Sons accounted for 18.3%. When we asked ChatGPT and Google AI Overviews about tea bag brands, Twinings appeared in four of the five answers and Harney & Sons in three. Harney & Sons and Twinings were each mentioned first in two of the four answers.
Who do people search for more?
Twinings, about 50% more searches than Harney & Sons
Who does AI mention more?
Twinings, mentioned in 4 of 5 answers, Harney & Sons in 3
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top tea bag brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Twinings was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Harney & Sons was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Harney & Sons and Twinings were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Twinings4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bigelow4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Harney & Sons3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Lipton2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Stash Tea2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Pukka1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tetley0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dilmah0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about tea bag brands
5 answers
Asked ChatGPT
“Which tea bag brand should I buy?”
Asked ChatGPT
“What are the best tea bag brands?”
Asked ChatGPT
“What's the best tea bag brand for everyday drinking?”
Searched Google, AI Overview
“black tea bags”
Searched Google, AI Overview
“english breakfast tea”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Harney & Sons or Twinings more popular in search?
This chart shows how often people search Google for Harney & Sons and Twinings by name. Each line represents a brand's share of searches for all eight tea bag brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Twinings, Harney & Sons. The figures are in the table below the chart.
View monthly share of searches table
| Month | Twinings | Lipton | Harney & Sons | Bigelow | Pukka | Tetley | Dilmah | Stash Tea |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.5% | 21% | 17.1% | 14% | 7.7% | 5.1% | 5.1% | 4.5% |
| Nov 2025 | 25.4% | 20.9% | 20.9% | 9.4% | 7.6% | 5.1% | 5.1% | 5.5% |
| Dec 2025 | 24.4% | 20.1% | 24.4% | 6% | 9% | 4.9% | 4.9% | 6.4% |
| Jan 2026 | 25.4% | 20.9% | 20.9% | 7.6% | 9.4% | 5.1% | 5.1% | 5.5% |
| Feb 2026 | 26% | 21.3% | 21.3% | 6.4% | 7.8% | 6.4% | 5.2% | 5.6% |
| Mar 2026 | 25.7% | 21% | 21% | 7.7% | 7.7% | 6.3% | 5.1% | 5.5% |
| Apr 2026 | 28% | 22.9% | 18.7% | 6.9% | 6.9% | 5.6% | 5.6% | 5.5% |
| May 2026 | 26.7% | 21.8% | 21.8% | 6.6% | 6.6% | 5.3% | 6.6% | 4.6% |
| Jun 2026 | 30% | 24.6% | 16.4% | 7.4% | 6% | 6% | 6% | 3.6% |
| Jul 2026 | 28.2% | 23% | 18.8% | 8.4% | 5.6% | 5.6% | 6.9% | 3.4% |
| Aug 2026 | 27.3% | 22.3% | 18.2% | 8.2% | 6.7% | 6.7% | 6.7% | 3.9% |
| Sep 2026 | 27.4% | 22.4% | 18.3% | 8.2% | 6.7% | 6.7% | 5.5% | 4.9% |
How has the Harney & Sons and Twinings comparison changed over the last 12 months?
3 findings
- Twinings was ahead of Harney & Sons in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Harney & Sons’ share of searches among tea bag brands worldwide moved from 17.1% to 18.3%, and its estimated monthly branded searches moved from 74K to 60.5K.
- Across the 12 months ending September 2026, Twinings’ share of searches among tea bag brands worldwide moved from 25.5% to 27.4%, and its estimated monthly branded searches moved from 110K to 90.5K.
How did search popularity change for tea bag brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for Harney & Sons worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.
Estimated monthly branded searches for Twinings worldwide fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Harney & Sons’ and Twinings’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Harney & Sons
1 branded search term
- harney & sons
Twinings
1 branded search term
- twinings
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