Gucci vs Oakley:Which is more popular?
In September 2026, Gucci had more branded searches than Oakley among sunglass brands worldwide. Gucci had about 2.7 million branded searches, while Oakley had 1.5 million. Gucci made up 31.8% of all sunglass brand searches we track, and Oakley accounted for 17.4%. When we asked ChatGPT and Google AI Overviews about sunglass brands, Oakley appeared in four of the five answers and Gucci in one. Oakley was mentioned before Gucci in every answer.
Who do people search for more?
Gucci, about 83% more searches than Oakley
Who does AI mention more?
Oakley, mentioned in 4 of 5 answers, Gucci in 1
Who does AI recommend more?
Oakley, named ahead of Gucci in every answer
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Top sunglass brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Oakley was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Gucci was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Oakley was listed before Gucci in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Ray-Ban5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Oakley4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Maui Jim3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Persol2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Gucci1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Prada0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sunglass brands
5 answers
Asked ChatGPT
“Which sunglass brand should I buy?”
Asked ChatGPT
“What are the best sunglass brands?”
Asked ChatGPT
“What's the best sunglass brand for everyday eye protection?”
Searched Google, AI Overview
“polarised sunglasses”
Searched Google, AI Overview
“men's sunglasses”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Gucci or Oakley more popular in search?
This chart shows how often people search Google for Gucci and Oakley by name. Each line represents a brand's share of searches for all six sunglass brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Gucci, Oakley. The figures are in the table below the chart.
View monthly share of searches table
| Month | Gucci | Ray-Ban | Prada | Oakley | Maui Jim | Persol |
|---|---|---|---|---|---|---|
| Oct 2025 | 36.6% | 20% | 24.4% | 16.4% | 1.5% | 1.2% |
| Nov 2025 | 32.1% | 26.3% | 21.5% | 17.5% | 1.6% | 1.1% |
| Dec 2025 | 35% | 23.5% | 23.5% | 15.7% | 1.4% | 0.94% |
| Jan 2026 | 33.7% | 22.6% | 22.6% | 18.4% | 1.4% | 1.4% |
| Feb 2026 | 32% | 26.2% | 21.4% | 17.5% | 1.6% | 1.3% |
| Mar 2026 | 33.2% | 27.2% | 18.1% | 18.1% | 2% | 1.3% |
| Apr 2026 | 30% | 30% | 20% | 16.4% | 2.2% | 1.5% |
| May 2026 | 30% | 30% | 20% | 16.4% | 2.2% | 1.5% |
| Jun 2026 | 26.8% | 32.8% | 17.9% | 17.9% | 2.9% | 1.6% |
| Jul 2026 | 26.8% | 32.8% | 17.9% | 17.9% | 2.9% | 1.6% |
| Aug 2026 | 28.8% | 28.8% | 19.2% | 19.2% | 2.6% | 1.4% |
| Sep 2026 | 31.8% | 26% | 21.3% | 17.4% | 1.9% | 1.6% |
How has the Gucci and Oakley comparison changed over the last 12 months?
3 findings
- Gucci was ahead of Oakley in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Gucci’s share of searches among sunglass brands worldwide moved from 36.6% to 31.8%, and its estimated monthly branded searches moved from 3.4M to 2.7M.
- Across the 12 months ending September 2026, Oakley’s share of searches among sunglass brands worldwide moved from 16.4% to 17.4%, and its estimated monthly branded searches held steady at 1.5M.
How did search popularity change for sunglass brands worldwide in September 2026?
3 changes
In September 2026, Prada overtook Oakley to rank 3rd among sunglass brands worldwide, with 21.3% of the searches.
In September 2026, Gucci gained share of searches among sunglass brands worldwide, from 28.8% to 31.8%.
In September 2026, Oakley lost share of searches among sunglass brands worldwide, from 19.2% to 17.4%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Gucci’s and Oakley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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