Prada vs Ray-Ban:Which is searched more?
In September 2026, Ray-Ban had more branded searches than Prada among sunglass brands worldwide. Ray-Ban had about 2.2 million branded searches, while Prada had 1.8 million. Ray-Ban made up 26% of all sunglass brand searches we track, and Prada accounted for 21.3%. These are worldwide searches for English-language branded terms.
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Is Prada or Ray-Ban more popular in search?
Compare the sunglasses brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Ray-Ban, Prada. The figures are in the table below the chart.
View monthly share of searches table
| Month | Gucci | Ray-Ban | Prada | Oakley | Maui Jim | Persol |
|---|---|---|---|---|---|---|
| Oct 2025 | 36.6% | 20% | 24.4% | 16.4% | 1.5% | 1.2% |
| Nov 2025 | 32.1% | 26.3% | 21.5% | 17.5% | 1.6% | 1.1% |
| Dec 2025 | 35% | 23.5% | 23.5% | 15.7% | 1.4% | 0.94% |
| Jan 2026 | 33.7% | 22.6% | 22.6% | 18.4% | 1.4% | 1.4% |
| Feb 2026 | 32% | 26.2% | 21.4% | 17.5% | 1.6% | 1.3% |
| Mar 2026 | 33.2% | 27.2% | 18.1% | 18.1% | 2% | 1.3% |
| Apr 2026 | 30% | 30% | 20% | 16.4% | 2.2% | 1.5% |
| May 2026 | 30% | 30% | 20% | 16.4% | 2.2% | 1.5% |
| Jun 2026 | 26.8% | 32.8% | 17.9% | 17.9% | 2.9% | 1.6% |
| Jul 2026 | 26.8% | 32.8% | 17.9% | 17.9% | 2.9% | 1.6% |
| Aug 2026 | 28.8% | 28.8% | 19.2% | 19.2% | 2.6% | 1.4% |
| Sep 2026 | 31.8% | 26% | 21.3% | 17.4% | 1.9% | 1.6% |
How has the Prada and Ray-Ban comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Ray-Ban took it in November 2025.
- Across the 12 months ending September 2026, Prada’s share of searches among sunglass brands worldwide moved from 24.4% to 21.3%, and its estimated monthly branded searches moved from 2.2M to 1.8M.
- Across the 12 months ending September 2026, Ray-Ban’s share of searches among sunglass brands worldwide moved from 20% to 26%, and its estimated monthly branded searches moved from 1.8M to 2.2M.
How did search popularity change for sunglass brands worldwide in September 2026?
2 changes
In September 2026, Prada overtook Oakley to rank 3rd among sunglass brands worldwide, with 21.3% of the searches.
In September 2026, Ray-Ban lost share of searches among sunglass brands worldwide, from 28.8% to 26%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Prada’s and Ray-Ban’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among sunglass brands
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