Booker vs Vagaro:Which is more popular?
In September 2026, Booker had more branded searches than Vagaro among spa management software worldwide. Booker had about 301,000 branded searches, while Vagaro had 165,000. Booker made up 33.3% of all spa management software searches we track, and Vagaro accounted for 18.3%. When we asked ChatGPT and Google AI Overviews about spa management software, Vagaro appeared in all five answers and Booker in none.
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Top spa management software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Vagaro appeared in all five answers. Booker did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Vagaro5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Mangomint5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Mindbody4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Zenoti4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Boulevard4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Fresha2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Booker0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Phorest0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about spa management software
5 answers
Asked ChatGPT
“Which spa management software should I use?”
Asked ChatGPT
“What are the best spa management software tools?”
Asked ChatGPT
“What's the best spa management software for a spa business?”
Searched Google, AI Overview
“spa management software”
Searched Google, AI Overview
“spa booking software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Booker or Vagaro more popular in search?
This chart shows how often people search Google for Booker and Vagaro by name. Each line represents a brand's share of searches for all eight spa management software we track, month by month, from English-language searches worldwide.
Share of searches by month for Booker, Vagaro. The figures are in the table below the chart.
View monthly share of searches table
| Month | Booker | Fresha | Vagaro | Mindbody | Zenoti | Phorest | Mangomint | Boulevard |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.5% | 26.8% | 21% | 14.1% | 3.5% | 1.6% | 1.5% | 0.03% |
| Nov 2025 | 34.4% | 24.1% | 18.9% | 15.4% | 3.8% | 1.7% | 1.7% | 0.04% |
| Dec 2025 | 34.5% | 24.2% | 18.9% | 15.5% | 3.8% | 1.4% | 1.7% | 0.04% |
| Jan 2026 | 30.3% | 25.8% | 20.2% | 16.6% | 3.3% | 1.8% | 1.8% | 0.04% |
| Feb 2026 | 32.7% | 27.6% | 17.9% | 14.6% | 3.6% | 1.6% | 2% | 0.04% |
| Mar 2026 | 35.7% | 24.8% | 19.5% | 13.1% | 3.2% | 1.8% | 1.8% | 0.06% |
| Apr 2026 | 35.7% | 24.8% | 19.5% | 13.1% | 3.2% | 1.8% | 1.8% | 0.04% |
| May 2026 | 34% | 28.9% | 18.5% | 12.5% | 3.1% | 1.7% | 1.4% | 0.04% |
| Jun 2026 | 31.3% | 26.6% | 20.9% | 14% | 3.4% | 1.9% | 1.9% | 0.04% |
| Jul 2026 | 32.1% | 27.3% | 21.4% | 11.7% | 3.5% | 1.9% | 1.9% | 0.04% |
| Aug 2026 | 30.1% | 31.1% | 20.1% | 11% | 4% | 1.8% | 1.8% | 0.03% |
| Sep 2026 | 33.3% | 28.6% | 18.3% | 12.2% | 3.7% | 2% | 2% | 0.04% |
How has the Booker and Vagaro comparison changed over the last 12 months?
3 findings
- Booker was ahead of Vagaro in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Booker’s share of searches among spa management software worldwide moved from 31.5% to 33.3%, and its estimated monthly branded searches held steady at 301K.
- Across the 12 months ending September 2026, Vagaro’s share of searches among spa management software worldwide moved from 21% to 18.3%, and its estimated monthly branded searches moved from 201K to 165K.
How did search popularity change for spa management software worldwide in September 2026?
2 changes
In September 2026, Booker overtook Fresha to become the leader among spa management software worldwide, with 33.3% of the searches.
In September 2026, Vagaro lost share of searches among spa management software worldwide, from 20.1% to 18.3%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Booker’s and Vagaro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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