Booker vs Fresha:Which is more popular?
In September 2026, Booker had more branded searches than Fresha among spa management software worldwide. Booker had about 301,000 branded searches, while Fresha had 258,000. Booker made up 33.3% of all spa management software searches we track, and Fresha accounted for 28.6%. When we asked ChatGPT and Google AI Overviews about spa management software, Fresha appeared in two of the five answers and Booker in none.
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Top spa management software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fresha was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Booker did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Vagaro5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Mangomint5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Mindbody4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Zenoti4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Boulevard4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Fresha2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Booker0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Phorest0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about spa management software
5 answers
Asked ChatGPT
“Which spa management software should I use?”
Asked ChatGPT
“What are the best spa management software tools?”
Asked ChatGPT
“What's the best spa management software for a spa business?”
Searched Google, AI Overview
“spa management software”
Searched Google, AI Overview
“spa booking software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Booker or Fresha more popular in search?
This chart shows how often people search Google for Booker and Fresha by name. Each line represents a brand's share of searches for all eight spa management software we track, month by month, from English-language searches worldwide.
Share of searches by month for Booker, Fresha. The figures are in the table below the chart.
View monthly share of searches table
| Month | Booker | Fresha | Vagaro | Mindbody | Zenoti | Phorest | Mangomint | Boulevard |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.5% | 26.8% | 21% | 14.1% | 3.5% | 1.6% | 1.5% | 0.03% |
| Nov 2025 | 34.4% | 24.1% | 18.9% | 15.4% | 3.8% | 1.7% | 1.7% | 0.04% |
| Dec 2025 | 34.5% | 24.2% | 18.9% | 15.5% | 3.8% | 1.4% | 1.7% | 0.04% |
| Jan 2026 | 30.3% | 25.8% | 20.2% | 16.6% | 3.3% | 1.8% | 1.8% | 0.04% |
| Feb 2026 | 32.7% | 27.6% | 17.9% | 14.6% | 3.6% | 1.6% | 2% | 0.04% |
| Mar 2026 | 35.7% | 24.8% | 19.5% | 13.1% | 3.2% | 1.8% | 1.8% | 0.06% |
| Apr 2026 | 35.7% | 24.8% | 19.5% | 13.1% | 3.2% | 1.8% | 1.8% | 0.04% |
| May 2026 | 34% | 28.9% | 18.5% | 12.5% | 3.1% | 1.7% | 1.4% | 0.04% |
| Jun 2026 | 31.3% | 26.6% | 20.9% | 14% | 3.4% | 1.9% | 1.9% | 0.04% |
| Jul 2026 | 32.1% | 27.3% | 21.4% | 11.7% | 3.5% | 1.9% | 1.9% | 0.04% |
| Aug 2026 | 30.1% | 31.1% | 20.1% | 11% | 4% | 1.8% | 1.8% | 0.03% |
| Sep 2026 | 33.3% | 28.6% | 18.3% | 12.2% | 3.7% | 2% | 2% | 0.04% |
How has the Booker and Fresha comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Fresha took it in August 2026, Booker took it in September 2026.
- Across the 12 months ending September 2026, Booker’s share of searches among spa management software worldwide moved from 31.5% to 33.3%, and its estimated monthly branded searches held steady at 301K.
- Across the 12 months ending September 2026, Fresha’s share of searches among spa management software worldwide moved from 26.8% to 28.6%, and its estimated monthly branded searches moved from 256K to 258K.
How did search popularity change for spa management software worldwide in September 2026?
2 changes
In September 2026, Booker overtook Fresha to become the leader among spa management software worldwide, with 33.3% of the searches.
In September 2026, Fresha lost share of searches among spa management software worldwide, from 31.1% to 28.6%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Booker’s and Fresha’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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