Booker vs Zenoti:Which is searched more?
In September 2026, Booker had more branded searches than Zenoti among spa management software worldwide. Booker had about 301,000 branded searches, while Zenoti had 33,100. Booker made up 33.3% of all spa management software searches we track, and Zenoti accounted for 3.7%. These are worldwide searches for English-language branded terms.
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Is Booker or Zenoti more popular in search?
Compare the spa management software companies operate with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Booker, Zenoti. The figures are in the table below the chart.
View monthly share of searches table
| Month | Booker | Fresha | Vagaro | Mindbody | Zenoti | Phorest | Mangomint | Boulevard |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.5% | 26.8% | 21% | 14.1% | 3.5% | 1.6% | 1.5% | 0.03% |
| Nov 2025 | 34.4% | 24.1% | 18.9% | 15.4% | 3.8% | 1.7% | 1.7% | 0.04% |
| Dec 2025 | 34.5% | 24.2% | 18.9% | 15.5% | 3.8% | 1.4% | 1.7% | 0.04% |
| Jan 2026 | 30.3% | 25.8% | 20.2% | 16.6% | 3.3% | 1.8% | 1.8% | 0.04% |
| Feb 2026 | 32.7% | 27.6% | 17.9% | 14.6% | 3.6% | 1.6% | 2% | 0.04% |
| Mar 2026 | 35.7% | 24.8% | 19.5% | 13.1% | 3.2% | 1.8% | 1.8% | 0.06% |
| Apr 2026 | 35.7% | 24.8% | 19.5% | 13.1% | 3.2% | 1.8% | 1.8% | 0.04% |
| May 2026 | 34% | 28.9% | 18.5% | 12.5% | 3.1% | 1.7% | 1.4% | 0.04% |
| Jun 2026 | 31.3% | 26.6% | 20.9% | 14% | 3.4% | 1.9% | 1.9% | 0.04% |
| Jul 2026 | 32.1% | 27.3% | 21.4% | 11.7% | 3.5% | 1.9% | 1.9% | 0.04% |
| Aug 2026 | 30.1% | 31.1% | 20.1% | 11% | 4% | 1.8% | 1.8% | 0.03% |
| Sep 2026 | 33.3% | 28.6% | 18.3% | 12.2% | 3.7% | 2% | 2% | 0.04% |
How has the Booker and Zenoti comparison changed over the last 12 months?
3 findings
- Booker was ahead of Zenoti in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Booker’s share of searches among spa management software worldwide moved from 31.5% to 33.3%, and its estimated monthly branded searches held steady at 301K.
- Across the 12 months ending September 2026, Zenoti’s share of searches among spa management software worldwide moved from 3.5% to 3.7%, and its estimated monthly branded searches held steady at 33.1K.
How did search popularity change for spa management software worldwide in September 2026?
1 change
In September 2026, Booker overtook Fresha to become the leader among spa management software worldwide, with 33.3% of the searches.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Booker’s and Zenoti’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among spa management software
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