Fresha vs Zenoti:Which is more popular?
In September 2026, Fresha had more branded searches than Zenoti among spa management software worldwide. Fresha had about 258,000 branded searches, while Zenoti had 33,100. Fresha made up 28.6% of all spa management software searches we track, and Zenoti accounted for 3.7%. When we asked ChatGPT and Google AI Overviews about spa management software, Zenoti appeared in four of the five answers and Fresha in two. Zenoti was mentioned before Fresha in every answer that named either.
Who do people search for more?
Fresha, about 8 searches for every 1 for Zenoti
Who does AI mention more?
Zenoti, mentioned in 4 of 5 answers, Fresha in 2
Who does AI recommend more?
Zenoti, named ahead of Fresha in 4 of 4 answers
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Top spa management software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Zenoti was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Fresha was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Zenoti was listed before Fresha in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Vagaro5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Mangomint5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Mindbody4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Zenoti4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Boulevard4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Fresha2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Booker0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Phorest0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about spa management software
5 answers
Asked ChatGPT
“Which spa management software should I use?”
Asked ChatGPT
“What are the best spa management software tools?”
Asked ChatGPT
“What's the best spa management software for a spa business?”
Searched Google, AI Overview
“spa management software”
Searched Google, AI Overview
“spa booking software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Fresha or Zenoti more popular in search?
This chart shows how often people search Google for Fresha and Zenoti by name. Each line represents a brand's share of searches for all eight spa management software we track, month by month, from English-language searches worldwide.
Share of searches by month for Fresha, Zenoti. The figures are in the table below the chart.
View monthly share of searches table
| Month | Booker | Fresha | Vagaro | Mindbody | Zenoti | Phorest | Mangomint | Boulevard |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.5% | 26.8% | 21% | 14.1% | 3.5% | 1.6% | 1.5% | 0.03% |
| Nov 2025 | 34.4% | 24.1% | 18.9% | 15.4% | 3.8% | 1.7% | 1.7% | 0.04% |
| Dec 2025 | 34.5% | 24.2% | 18.9% | 15.5% | 3.8% | 1.4% | 1.7% | 0.04% |
| Jan 2026 | 30.3% | 25.8% | 20.2% | 16.6% | 3.3% | 1.8% | 1.8% | 0.04% |
| Feb 2026 | 32.7% | 27.6% | 17.9% | 14.6% | 3.6% | 1.6% | 2% | 0.04% |
| Mar 2026 | 35.7% | 24.8% | 19.5% | 13.1% | 3.2% | 1.8% | 1.8% | 0.06% |
| Apr 2026 | 35.7% | 24.8% | 19.5% | 13.1% | 3.2% | 1.8% | 1.8% | 0.04% |
| May 2026 | 34% | 28.9% | 18.5% | 12.5% | 3.1% | 1.7% | 1.4% | 0.04% |
| Jun 2026 | 31.3% | 26.6% | 20.9% | 14% | 3.4% | 1.9% | 1.9% | 0.04% |
| Jul 2026 | 32.1% | 27.3% | 21.4% | 11.7% | 3.5% | 1.9% | 1.9% | 0.04% |
| Aug 2026 | 30.1% | 31.1% | 20.1% | 11% | 4% | 1.8% | 1.8% | 0.03% |
| Sep 2026 | 33.3% | 28.6% | 18.3% | 12.2% | 3.7% | 2% | 2% | 0.04% |
How has the Fresha and Zenoti comparison changed over the last 12 months?
3 findings
- Fresha was ahead of Zenoti in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fresha’s share of searches among spa management software worldwide moved from 26.8% to 28.6%, and its estimated monthly branded searches moved from 256K to 258K.
- Across the 12 months ending September 2026, Zenoti’s share of searches among spa management software worldwide moved from 3.5% to 3.7%, and its estimated monthly branded searches held steady at 33.1K.
How did search popularity change for spa management software worldwide in September 2026?
2 changes
In September 2026, Booker overtook Fresha to become the leader among spa management software worldwide, with 33.3% of the searches.
In September 2026, Fresha lost share of searches among spa management software worldwide, from 31.1% to 28.6%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Fresha’s and Zenoti’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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