Brandwave

Arc'teryx vs The North Face:Which is more popular?

In September 2026, The North Face had more branded searches than Arc'teryx among snow pants brands worldwide. The North Face had about 4.1 million branded searches, while Arc'teryx had 1,600. The North Face made up 48.5% of all snow pants brand searches we track, and Arc'teryx accounted for 0.02%. When we asked ChatGPT and Google AI Overviews about snow pants brands, Arc'teryx and The North Face each appeared in three of the five answers. Arc'teryx was mentioned before The North Face in two out of three answers that named either.

Among snow pants brands worldwide in September 2026

Who do people search for more?

The North Face, about 2544 searches for every 1 for Arc'teryx

The North Face 4.1M searchesArc'teryx 1.6K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Arc'teryx in 3 of 5The North Face in 3 of 5

Who does AI recommend more?

Arc'teryx, named ahead of The North Face in 2 of 3 answers

Arc'teryx first in 2The North Face first in 1

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Top snow pants brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Arc'teryx and The North Face were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Arc'teryx was listed before The North Face in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Patagonia1st
  2. The North Face2nd
  3. Arc'teryx3rd
  4. Burton4th
  5. Helly Hansen5th
  6. Outdoor Research6th
  7. Columbia7th
  8. Volcom8th
  9. Roxy–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • The North Face3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Patagonia3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Columbia3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Burton3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Arc'teryx3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Helly Hansen2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Volcom2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Outdoor Research2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Roxy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about snow pants brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Arc'teryx or The North Face more popular in search?

This chart shows how often people search Google for Arc'teryx and The North Face by name. Each line represents a brand's share of searches for all nine snow pants brands we track, month by month, from English-language searches worldwide.

Arc'teryx and The North Face among snow pants brands worldwide, by month

Share of searches by month for The North Face, Arc'teryx. The figures are in the table below the chart.

View monthly share of searches table
MonthThe North FacePatagoniaHelly HansenRoxyVolcomColumbiaBurtonOutdoor ResearchArc'teryx
Oct 202552.6%32.1%6.5%3.5%1.9%1.6%1%0.71%0.01%
Nov 202558.5%26.3%6.4%2.9%1.6%2.4%1.2%0.71%0.02%
Dec 202556.9%25.6%6.3%3.4%1.9%2.8%2.1%0.85%0.06%
Jan 202652%28.6%7%4.7%2.1%2.1%2.6%0.77%0.05%
Feb 202648.6%32.7%6.6%4.4%2%1.6%3%1.1%0.04%
Mar 202643.5%39%5.2%6.4%2.3%1.3%1.4%0.86%0.02%
Apr 202640%40.3%5.4%8.1%3%1.3%0.77%1.1%<0.01%
May 202644.6%36.7%6%7.4%2.7%0.99%0.58%0.99%<0.01%
Jun 202640.3%40.5%5.4%8.1%3%0.9%0.64%1.1%<0.01%
Jul 202644.4%36.5%4.9%9%2.7%0.81%0.69%0.99%<0.01%
Aug 202646.8%35%5.7%7%2.6%0.95%0.98%0.95%0.01%
Sep 202648.5%32.6%6.6%6.6%2.4%1.3%1.1%0.88%0.02%

How has the Arc'teryx and The North Face comparison changed over the last 12 months?

3 findings
  • The North Face was ahead of Arc'teryx in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Arc'teryx’s share of searches among snow pants brands worldwide moved from 0.01% to 0.02%, and its estimated monthly branded searches moved from 1.9K to 1.6K.
  • Across the 12 months ending September 2026, The North Face’s share of searches among snow pants brands worldwide moved from 52.6% to 48.5%, and its estimated monthly branded searches moved from 6.7M to 4.1M.

How did search popularity change for snow pants brands worldwide in September 2026?

2 changes

  1. In September 2026, The North Face gained share of searches among snow pants brands worldwide, from 46.8% to 48.5%.

  2. Estimated monthly branded searches for Arc'teryx worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Arc'teryx’s and The North Face’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Arc'teryx

1 branded search term

  • arcteryx snow pant

The North Face

3 branded search terms

  • north face
  • the north face
  • thenorthface

How the Brand Demand Index is measured

Other head-to-heads among snow pants brands

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