Brandwave

The North Face vs Volcom:Which is more popular?

In September 2026, Volcom had more branded searches than The North Face among snow pants brands worldwide. Volcom had about 201,000 branded searches, while The North Face had 720. Volcom made up 53.1% of all snow pants brand searches we track, and The North Face accounted for 0.19%. When we asked ChatGPT and Google AI Overviews about snow pants brands, The North Face appeared in three of the five answers and Volcom in two. The North Face was mentioned before Volcom in three out of four answers.

Among snow pants brands worldwide in September 2026

Who do people search for more?

Volcom, about 279 searches for every 1 for The North Face

Volcom 201K searchesThe North Face 720 searches

Who does AI mention more?

The North Face, mentioned in 3 of 5 answers, Volcom in 2

The North Face in 3 of 5Volcom in 2 of 5

Who does AI recommend more?

The North Face, named ahead of Volcom in 3 of 4 answers

The North Face first in 3Volcom first in 1

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Top snow pants brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, The North Face was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Volcom was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. The North Face was listed before Volcom in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Patagonia1st
  2. The North Face2nd
  3. Arc'teryx3rd
  4. Burton4th
  5. Helly Hansen5th
  6. Outdoor Research6th
  7. Columbia7th
  8. Volcom8th
  9. Roxy–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Burton3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Columbia3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Arc'teryx3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Patagonia3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • The North Face3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Volcom2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Outdoor Research2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Helly Hansen2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Roxy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about snow pants brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is The North Face or Volcom more popular in search?

This chart shows how often people search Google for The North Face and Volcom by name. Each line represents a brand's share of searches for all nine snow pants brands we track, month by month, from English-language searches worldwide.

The North Face and Volcom among snow pants brands worldwide, by month

Share of searches by month for Volcom, The North Face. The figures are in the table below the chart.

View monthly share of searches table
MonthVolcomBurtonOutdoor ResearchColumbiaArc'teryxHelly HansenPatagoniaRoxyThe North Face
Oct 202551.6%26.7%19%0.76%0.4%0.34%0.61%0.4%0.21%
Nov 202542.7%33.7%19.2%1.4%0.62%0.51%0.77%0.77%0.34%
Dec 202536.2%41%16.2%1.8%1.2%0.65%0.97%0.97%0.97%
Jan 202636%44.7%13.2%2.2%0.79%0.53%0.65%0.97%0.97%
Feb 202631.1%48.3%17%1.3%0.56%0.45%0.45%0.56%0.29%
Mar 202649.3%29.2%18.1%1.6%0.39%0.25%0.59%0.32%0.18%
Apr 202660.7%15.7%22.4%0.57%0.18%0.12%0.12%0.12%0.08%
May 202662.6%13.5%23.1%0.22%0.12%0.1%0.12%0.15%0.07%
Jun 202662.7%13.5%23.1%0.22%0.12%0.08%0.08%0.15%0.08%
Jul 202660.8%15.7%22.4%0.27%0.22%0.12%0.12%0.18%0.12%
Aug 202656.4%21.5%20.8%0.36%0.28%0.2%0.2%0.2%0.13%
Sep 202653.1%25.3%19.6%0.63%0.42%0.26%0.23%0.23%0.19%

How has the The North Face and Volcom comparison changed over the last 12 months?

3 findings
  • Volcom was ahead of The North Face in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, The North Face’s share of searches among snow pants brands worldwide moved from 0.21% to 0.19%, and its estimated monthly branded searches moved from 1K to 720.
  • Across the 12 months ending September 2026, Volcom’s share of searches among snow pants brands worldwide moved from 51.6% to 53.1%, and its estimated monthly branded searches moved from 246K to 201K.

How did search popularity change for snow pants brands worldwide in September 2026?

2 changes

  1. In September 2026, Volcom lost share of searches among snow pants brands worldwide, from 56.4% to 53.1%.

  2. Estimated monthly branded searches for The North Face worldwide fell 28% over 12 measured months, from 1K to 720 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using The North Face’s and Volcom’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

The North Face

2 branded search terms

  • the north face snow pant
  • thenorthface

Volcom

1 branded search term

  • volcom

How the Brand Demand Index is measured

Other head-to-heads among snow pants brands

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