Brandwave

Outdoor Research vs Volcom:Which is more popular?

In September 2026, Volcom had more branded searches than Outdoor Research among snow pants brands worldwide. Volcom had about 201,000 branded searches, while Outdoor Research had 74,000. Volcom made up 53.1% of all snow pants brand searches we track, and Outdoor Research accounted for 19.6%. When we asked ChatGPT and Google AI Overviews about snow pants brands, Outdoor Research and Volcom each appeared in two of the five answers. Outdoor Research was mentioned before Volcom in two out of three answers that named either.

Among snow pants brands worldwide in September 2026

Who do people search for more?

Volcom, about 3 searches for every 1 for Outdoor Research

Volcom 201K searchesOutdoor Research 74K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Outdoor Research in 2 of 5Volcom in 2 of 5

Who does AI recommend more?

Outdoor Research, named ahead of Volcom in 2 of 3 answers

Outdoor Research first in 2Volcom first in 1

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Top snow pants brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Outdoor Research was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Volcom was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Outdoor Research was listed before Volcom in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Patagonia1st
  2. The North Face2nd
  3. Arc'teryx3rd
  4. Burton4th
  5. Helly Hansen5th
  6. Outdoor Research6th
  7. Columbia7th
  8. Volcom8th
  9. Roxy–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Burton3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Columbia3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Arc'teryx3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Patagonia3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • The North Face3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Volcom2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Outdoor Research2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Helly Hansen2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Roxy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about snow pants brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Outdoor Research or Volcom more popular in search?

This chart shows how often people search Google for Outdoor Research and Volcom by name. Each line represents a brand's share of searches for all nine snow pants brands we track, month by month, from English-language searches worldwide.

Outdoor Research and Volcom among snow pants brands worldwide, by month

Share of searches by month for Volcom, Outdoor Research. The figures are in the table below the chart.

View monthly share of searches table
MonthVolcomBurtonOutdoor ResearchColumbiaArc'teryxHelly HansenPatagoniaRoxyThe North Face
Oct 202551.6%26.7%19%0.76%0.4%0.34%0.61%0.4%0.21%
Nov 202542.7%33.7%19.2%1.4%0.62%0.51%0.77%0.77%0.34%
Dec 202536.2%41%16.2%1.8%1.2%0.65%0.97%0.97%0.97%
Jan 202636%44.7%13.2%2.2%0.79%0.53%0.65%0.97%0.97%
Feb 202631.1%48.3%17%1.3%0.56%0.45%0.45%0.56%0.29%
Mar 202649.3%29.2%18.1%1.6%0.39%0.25%0.59%0.32%0.18%
Apr 202660.7%15.7%22.4%0.57%0.18%0.12%0.12%0.12%0.08%
May 202662.6%13.5%23.1%0.22%0.12%0.1%0.12%0.15%0.07%
Jun 202662.7%13.5%23.1%0.22%0.12%0.08%0.08%0.15%0.08%
Jul 202660.8%15.7%22.4%0.27%0.22%0.12%0.12%0.18%0.12%
Aug 202656.4%21.5%20.8%0.36%0.28%0.2%0.2%0.2%0.13%
Sep 202653.1%25.3%19.6%0.63%0.42%0.26%0.23%0.23%0.19%

How has the Outdoor Research and Volcom comparison changed over the last 12 months?

3 findings
  • Volcom was ahead of Outdoor Research in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Outdoor Research’s share of searches among snow pants brands worldwide moved from 19% to 19.6%, and its estimated monthly branded searches moved from 90.5K to 74K.
  • Across the 12 months ending September 2026, Volcom’s share of searches among snow pants brands worldwide moved from 51.6% to 53.1%, and its estimated monthly branded searches moved from 246K to 201K.

How did search popularity change for snow pants brands worldwide in September 2026?

2 changes

  1. In September 2026, Volcom lost share of searches among snow pants brands worldwide, from 56.4% to 53.1%.

  2. In September 2026, Outdoor Research lost share of searches among snow pants brands worldwide, from 20.8% to 19.6%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Outdoor Research’s and Volcom’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Outdoor Research

1 branded search term

  • outdoor research

Volcom

1 branded search term

  • volcom

How the Brand Demand Index is measured

Other head-to-heads among snow pants brands

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