Brandwave

Helly Hansen vs The North Face:Which is more popular?

In September 2026, The North Face had more branded searches than Helly Hansen among snow pants brands worldwide. The North Face had about 4.1 million branded searches, while Helly Hansen had 550,000. The North Face made up 38.3% of all snow pants brand searches we track, and Helly Hansen accounted for 5.2%. When we asked ChatGPT and Google AI Overviews about snow pants brands, The North Face appeared in three of the five answers and Helly Hansen in two. The North Face was mentioned before Helly Hansen in two out of three answers that named either.

Among snow pants brands worldwide in September 2026

Who do people search for more?

The North Face, about 7 searches for every 1 for Helly Hansen

The North Face 4.1M searchesHelly Hansen 550K searches

Who does AI mention more?

The North Face, mentioned in 3 of 5 answers, Helly Hansen in 2

The North Face in 3 of 5Helly Hansen in 2 of 5

Who does AI recommend more?

The North Face, named ahead of Helly Hansen in 2 of 3 answers

The North Face first in 2Helly Hansen first in 1

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Top snow pants brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, The North Face was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Helly Hansen was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. The North Face was listed before Helly Hansen in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Patagonia1st
  2. The North Face2nd
  3. Arc'teryx3rd
  4. Burton4th
  5. Helly Hansen5th
  6. Outdoor Research6th
  7. Columbia7th
  8. Volcom8th
  9. Roxy–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • The North Face3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Patagonia3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Arc'teryx3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Columbia3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Burton3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Helly Hansen2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Volcom2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Outdoor Research2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Roxy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about snow pants brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Helly Hansen or The North Face more popular in search?

This chart shows how often people search Google for Helly Hansen and The North Face by name. Each line represents a brand's share of searches for all nine snow pants brands we track, month by month, from English-language searches worldwide.

Helly Hansen and The North Face among snow pants brands worldwide, by month

Share of searches by month for The North Face, Helly Hansen. The figures are in the table below the chart.

View monthly share of searches table
MonthThe North FacePatagoniaArc'teryxHelly HansenRoxyVolcomColumbiaBurtonOutdoor Research
Oct 202543.3%26.4%17.7%5.3%2.9%1.6%1.3%0.82%0.59%
Nov 202548.1%21.6%17.7%5.3%2.4%1.3%1.9%1%0.58%
Dec 202545.3%20.4%20.4%5%2.7%1.5%2.2%1.7%0.67%
Jan 202642.2%23.2%19%5.7%3.8%1.7%1.7%2.1%0.62%
Feb 202639.9%26.8%17.9%5.4%3.6%1.6%1.3%2.5%0.88%
Mar 202635.9%32.1%17.6%4.3%5.3%1.9%1.1%1.1%0.71%
Apr 202632.8%33%18.1%4.4%6.6%2.4%1.1%0.63%0.89%
May 202637.2%30.6%16.7%5%6.1%2.2%0.83%0.48%0.83%
Jun 202632.9%33.2%18.2%4.5%6.7%2.4%0.73%0.53%0.9%
Jul 202637%30.4%16.7%4.1%7.5%2.2%0.67%0.58%0.82%
Aug 202637.9%28.4%19%4.7%5.7%2.1%0.77%0.79%0.77%
Sep 202638.3%25.8%21.1%5.2%5.2%1.9%1%0.9%0.7%

How has the Helly Hansen and The North Face comparison changed over the last 12 months?

3 findings

How did search popularity change for snow pants brands worldwide in September 2026?

2 changes

  1. In September 2026, Helly Hansen overtook Roxy to rank 4th among snow pants brands worldwide, with 5.2% of the searches.

  2. The North Face’s share of searches among snow pants brands worldwide has gained ground for 3 months in a row, from 32.9% to 38.3% in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Helly Hansen’s and The North Face’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Helly Hansen

1 branded search term

  • hellyhansen

The North Face

3 branded search terms

  • north face
  • the north face
  • thenorthface

How the Brand Demand Index is measured

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