Roxy vs The North Face:Which is more popular?
In September 2026, The North Face had more branded searches than Roxy among snow pants brands worldwide. The North Face had about 4.1 million branded searches, while Roxy had 550,000. The North Face made up 38.3% of all snow pants brand searches we track, and Roxy accounted for 5.2%. When we asked ChatGPT and Google AI Overviews about snow pants brands, The North Face appeared in three of the five answers and Roxy in none.
Who do people search for more?
The North Face, about 7 searches for every 1 for Roxy
Who does AI mention more?
The North Face, mentioned in 3 of 5 answers, Roxy in 0
Who does AI recommend more?
The North Face, the only one of the two named
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Top snow pants brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, The North Face was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Roxy did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Patagonia1st- The North Face2nd
Arc'teryx3rd
Burton4th
Helly Hansen5th
Outdoor Research6th
Columbia7th
Volcom8th
Roxy–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- The North Face3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Patagonia3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Arc'teryx3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Columbia3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Burton3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Helly Hansen2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Volcom2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Outdoor Research2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Roxy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about snow pants brands
5 answers
Asked ChatGPT
“Which snow pants brand should I buy?”
Asked ChatGPT
“What are the best snow pants brands?”
Asked ChatGPT
“What's the best snow pants brand for skiing?”
Searched Google, AI Overview
“waterproof snow pants”
Searched Google, AI Overview
“snowboard pants”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Roxy or The North Face more popular in search?
This chart shows how often people search Google for Roxy and The North Face by name. Each line represents a brand's share of searches for all nine snow pants brands we track, month by month, from English-language searches worldwide.
Share of searches by month for The North Face, Roxy. The figures are in the table below the chart.
View monthly share of searches table
| Month | The North Face | Patagonia | Arc'teryx | Helly Hansen | Roxy | Volcom | Columbia | Burton | Outdoor Research |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.3% | 26.4% | 17.7% | 5.3% | 2.9% | 1.6% | 1.3% | 0.82% | 0.59% |
| Nov 2025 | 48.1% | 21.6% | 17.7% | 5.3% | 2.4% | 1.3% | 1.9% | 1% | 0.58% |
| Dec 2025 | 45.3% | 20.4% | 20.4% | 5% | 2.7% | 1.5% | 2.2% | 1.7% | 0.67% |
| Jan 2026 | 42.2% | 23.2% | 19% | 5.7% | 3.8% | 1.7% | 1.7% | 2.1% | 0.62% |
| Feb 2026 | 39.9% | 26.8% | 17.9% | 5.4% | 3.6% | 1.6% | 1.3% | 2.5% | 0.88% |
| Mar 2026 | 35.9% | 32.1% | 17.6% | 4.3% | 5.3% | 1.9% | 1.1% | 1.1% | 0.71% |
| Apr 2026 | 32.8% | 33% | 18.1% | 4.4% | 6.6% | 2.4% | 1.1% | 0.63% | 0.89% |
| May 2026 | 37.2% | 30.6% | 16.7% | 5% | 6.1% | 2.2% | 0.83% | 0.48% | 0.83% |
| Jun 2026 | 32.9% | 33.2% | 18.2% | 4.5% | 6.7% | 2.4% | 0.73% | 0.53% | 0.9% |
| Jul 2026 | 37% | 30.4% | 16.7% | 4.1% | 7.5% | 2.2% | 0.67% | 0.58% | 0.82% |
| Aug 2026 | 37.9% | 28.4% | 19% | 4.7% | 5.7% | 2.1% | 0.77% | 0.79% | 0.77% |
| Sep 2026 | 38.3% | 25.8% | 21.1% | 5.2% | 5.2% | 1.9% | 1% | 0.9% | 0.7% |
How has the Roxy and The North Face comparison changed over the last 12 months?
3 findings
- The North Face was ahead of Roxy in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Roxy’s share of searches among snow pants brands worldwide moved from 2.9% to 5.2%, and its estimated monthly branded searches moved from 450K to 550K.
- Across the 12 months ending September 2026, The North Face’s share of searches among snow pants brands worldwide moved from 43.3% to 38.3%, and its estimated monthly branded searches moved from 6.7M to 4.1M.
How did search popularity change for snow pants brands worldwide in September 2026?
3 changes
In September 2026, Helly Hansen overtook Roxy to rank 4th among snow pants brands worldwide, with 5.2% of the searches.
In September 2026, Roxy lost share of searches among snow pants brands worldwide, from 5.7% to 5.2%.
The North Face’s share of searches among snow pants brands worldwide has gained ground for 3 months in a row, from 32.9% to 38.3% in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Roxy’s and The North Face’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Roxy
1 branded search term
- roxy
The North Face
3 branded search terms
- north face
- the north face
- thenorthface
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