Nike vs Salomon:Which is more popular?
In September 2026, Nike had more branded searches than Salomon among sneaker brands worldwide. Nike had about 2.1 million branded searches, while Salomon had 1.3 million. Nike made up 18.9% of all sneaker brand searches we track, and Salomon accounted for 12%. When we asked ChatGPT and Google AI Overviews about sneaker brands, Nike appeared in all four answers and Salomon in two. Nike was mentioned before Salomon in every answer.
Who do people search for more?
Nike, about 58% more searches than Salomon
Who does AI mention more?
Nike, mentioned in every answer we collected
Who does AI recommend more?
Nike, named ahead of Salomon in every answer
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Top sneaker brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Nike appeared in all four answers. Salomon was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Nike was listed before Salomon in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Nike4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Adidas4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
New Balance4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
ASICS4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
HOKA3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Converse3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Salomon2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Puma2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Reebok2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Vans1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
See every answer about sneaker brands
4 answers
Asked ChatGPT
“Which sneaker brand should I buy?”
Asked ChatGPT
“What are the best sneaker brands?”
Asked ChatGPT
“What's the best sneaker brand for daily wear?”
Searched Google, AI Overview
“sneaker brands”
Searched Google, AI Overview
“casual shoes”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Nike or Salomon more popular in search?
This chart shows how often people search Google for Nike and Salomon by name. Each line represents a brand's share of searches for all 12 sneaker brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Nike, Salomon. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nike | Adidas | Salomon | HOKA | New Balance | Puma | Converse | ASICS | Skechers | Vans | Reebok | Allbirds |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 23.8% | 14.6% | 6.8% | 11.3% | 11.1% | 9.2% | 3.6% | 7% | 6% | 3.4% | 2.7% | 0.59% |
| Nov 2025 | 25% | 14.6% | 6.1% | 11.6% | 11.1% | 7.9% | 3.8% | 7.2% | 5.2% | 4.3% | 2.7% | 0.63% |
| Dec 2025 | 24% | 13.8% | 5.9% | 11.6% | 11% | 9.1% | 3.7% | 7.1% | 6.1% | 4.2% | 3.1% | 0.51% |
| Jan 2026 | 23.2% | 13.5% | 8.4% | 11.3% | 10.5% | 8.9% | 3% | 7% | 7.2% | 3.4% | 3.1% | 0.5% |
| Feb 2026 | 22.4% | 13.2% | 7.9% | 12.6% | 10.1% | 8.6% | 3.4% | 7.7% | 6.7% | 3.8% | 2.9% | 0.56% |
| Mar 2026 | 22.4% | 13.8% | 8.2% | 12.6% | 10.2% | 9.2% | 3.4% | 6.8% | 5.7% | 3.8% | 3.1% | 0.69% |
| Apr 2026 | 20.6% | 13.1% | 8.8% | 13.5% | 9.7% | 8.2% | 3.6% | 7.1% | 6.2% | 3.5% | 3.3% | 2.4% |
| May 2026 | 20.5% | 13.1% | 8.7% | 13.5% | 10.9% | 8.1% | 3.7% | 7.1% | 6.1% | 4.1% | 3.3% | 0.74% |
| Jun 2026 | 20.3% | 12.5% | 8.6% | 11.5% | 13.5% | 9.5% | 3.2% | 7.3% | 6.2% | 3.5% | 3.3% | 0.62% |
| Jul 2026 | 22.1% | 13.6% | 8% | 10.3% | 13.4% | 8.6% | 3.4% | 7.6% | 5.6% | 3.8% | 3% | 0.46% |
| Aug 2026 | 21.3% | 13% | 9.5% | 12.1% | 9.8% | 8.8% | 4% | 7.7% | 5.4% | 4.5% | 3.4% | 0.44% |
| Sep 2026 | 18.9% | 13.6% | 12% | 10.2% | 10% | 9% | 6.9% | 6.5% | 5.6% | 3.9% | 3% | 0.45% |
Nike sells other things too, so only its searches that name this product count here, like “nike shoes”.
How has the Nike and Salomon comparison changed over the last 12 months?
3 findings
- Nike was ahead of Salomon in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Nike’s share of searches among sneaker brands worldwide moved from 23.8% to 18.9%, and its estimated monthly branded searches moved from 2.4M to 2.1M.
- Across the 12 months ending September 2026, Salomon’s share of searches among sneaker brands worldwide moved from 6.8% to 12%, and its estimated monthly branded searches moved from 701K to 1.3M.
How did search popularity change for sneaker brands worldwide in September 2026?
2 changes
In September 2026, Salomon overtook HOKA and New Balance to rank 3rd among sneaker brands worldwide, with 12% of the searches.
In September 2026, Nike lost share of searches among sneaker brands worldwide, from 21.3% to 18.9%.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Nike’s and Salomon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among sneaker brands
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