Brandwave

Second Nature vs Yoodli:Which is more popular?

In September 2026, Yoodli had more branded searches than Second Nature among sales training platforms worldwide. Yoodli had about 49,500 branded searches, while Second Nature had 40,500. Yoodli made up 42.4% of all sales training platform searches we track, and Second Nature accounted for 34.7%. When we asked ChatGPT and Google AI Overviews about sales training platforms, Second Nature and Yoodli each appeared in two of the five answers. Yoodli was mentioned before Second Nature in two out of three answers that named either.

Among sales training platforms worldwide in September 2026

Who do people search for more?

Yoodli, about 22% more searches than Second Nature

Yoodli 49.5K searchesSecond Nature 40.5K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Second Nature in 2 of 5Yoodli in 2 of 5

Who does AI recommend more?

Yoodli, named ahead of Second Nature in 2 of 3 answers

Yoodli first in 2Second Nature first in 1

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Top sales training platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Second Nature and Yoodli were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Yoodli was listed before Second Nature in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Mindtickle1st
  2. Highspot2nd
  3. Seismic3rd
  4. Yoodli4th
  5. Allego5th
  6. Second Nature6th
  7. Brainshark–
  8. Quantified–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mindtickle5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Seismic4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Highspot3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Allego3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yoodli2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Second Nature2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Brainshark0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Quantified0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sales training platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Second Nature or Yoodli more popular in search?

This chart shows how often people search Google for Second Nature and Yoodli by name. Each line represents a brand's share of searches for all eight sales training platforms we track, month by month, from English-language searches worldwide.

Second Nature and Yoodli among sales training platforms worldwide, by month

Share of searches by month for Yoodli, Second Nature. The figures are in the table below the chart.

View monthly share of searches table
MonthYoodliSecond NatureHighspotBrainsharkQuantifiedSeismicMindtickleAllego
Oct 202527.4%33.5%33.5%4.5%0.6%0.49%0.09%0.01%
Nov 202527.4%33.5%33.5%4.5%0.49%0.49%0.09%0.01%
Dec 202531.9%31.9%31.9%3.4%0.46%0.46%0.08%0.01%
Jan 202625.7%38.4%31.4%3.4%0.56%0.37%0.09%<0.01%
Feb 202627.6%33.8%33.8%3.7%0.6%0.49%0.09%0.01%
Mar 202634%34%27.8%3%0.6%0.4%0.12%<0.01%
Apr 202633.7%33.7%27.6%3.7%0.73%0.4%0.09%0.02%
May 202633.7%33.7%27.6%3.7%0.73%0.33%0.14%0.01%
Jun 202638.4%31.4%25.7%3.4%0.56%0.3%0.13%<0.01%
Jul 202637.9%37.9%20.7%2.8%0.45%0.2%0.13%<0.01%
Aug 202635.9%35.9%24%3.2%0.52%0.23%0.12%<0.01%
Sep 202642.4%34.7%19%3.1%0.41%0.22%0.09%<0.01%

How has the Second Nature and Yoodli comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Yoodli took it in June 2026.
  • Across the 12 months ending September 2026, Second Nature’s share of searches among sales training platforms worldwide moved from 33.5% to 34.7%, and its estimated monthly branded searches moved from 33.1K to 40.5K.
  • Across the 12 months ending September 2026, Yoodli’s share of searches among sales training platforms worldwide moved from 27.4% to 42.4%, and its estimated monthly branded searches moved from 27.1K to 49.5K.

How did search popularity change for sales training platforms worldwide in September 2026?

2 changes

  1. In September 2026, Yoodli overtook Second Nature to become the leader among sales training platforms worldwide, with 42.4% of the searches.

  2. In September 2026, Second Nature lost share of searches among sales training platforms worldwide, from 35.9% to 34.7%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Second Nature’s and Yoodli’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Second Nature

1 branded search term

  • second nature

Yoodli

1 branded search term

  • yoodli

How the Brand Demand Index is measured

Other head-to-heads among sales training platforms

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