Brandwave

Highspot vs Second Nature:Which is more popular?

In September 2026, Second Nature had more branded searches than Highspot among sales training platforms worldwide. Second Nature had about 40,500 branded searches, while Highspot had 22,200. Second Nature made up 34.7% of all sales training platform searches we track, and Highspot accounted for 19%. When we asked ChatGPT and Google AI Overviews about sales training platforms, Highspot appeared in three of the five answers and Second Nature in two. Highspot and Second Nature were each mentioned first in two of the four answers that named either.

Among sales training platforms worldwide in September 2026

Who do people search for more?

Second Nature, about 82% more searches than Highspot

Second Nature 40.5K searchesHighspot 22.2K searches

Who does AI mention more?

Highspot, mentioned in 3 of 5 answers, Second Nature in 2

Highspot in 3 of 5Second Nature in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Highspot first in 2Second Nature first in 2

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Top sales training platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Highspot was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Second Nature was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Highspot and Second Nature were each listed first in two of the four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Mindtickle1st
  2. Highspot2nd
  3. Seismic3rd
  4. Yoodli4th
  5. Allego5th
  6. Second Nature6th
  7. Brainshark–
  8. Quantified–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mindtickle5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Seismic4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Highspot3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Allego3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yoodli2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Second Nature2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Brainshark0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Quantified0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sales training platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Highspot or Second Nature more popular in search?

This chart shows how often people search Google for Highspot and Second Nature by name. Each line represents a brand's share of searches for all eight sales training platforms we track, month by month, from English-language searches worldwide.

Highspot and Second Nature among sales training platforms worldwide, by month

Share of searches by month for Second Nature, Highspot. The figures are in the table below the chart.

View monthly share of searches table
MonthYoodliSecond NatureHighspotBrainsharkQuantifiedSeismicMindtickleAllego
Oct 202527.4%33.5%33.5%4.5%0.6%0.49%0.09%0.01%
Nov 202527.4%33.5%33.5%4.5%0.49%0.49%0.09%0.01%
Dec 202531.9%31.9%31.9%3.4%0.46%0.46%0.08%0.01%
Jan 202625.7%38.4%31.4%3.4%0.56%0.37%0.09%<0.01%
Feb 202627.6%33.8%33.8%3.7%0.6%0.49%0.09%0.01%
Mar 202634%34%27.8%3%0.6%0.4%0.12%<0.01%
Apr 202633.7%33.7%27.6%3.7%0.73%0.4%0.09%0.02%
May 202633.7%33.7%27.6%3.7%0.73%0.33%0.14%0.01%
Jun 202638.4%31.4%25.7%3.4%0.56%0.3%0.13%<0.01%
Jul 202637.9%37.9%20.7%2.8%0.45%0.2%0.13%<0.01%
Aug 202635.9%35.9%24%3.2%0.52%0.23%0.12%<0.01%
Sep 202642.4%34.7%19%3.1%0.41%0.22%0.09%<0.01%

How has the Highspot and Second Nature comparison changed over the last 12 months?

3 findings

How did search popularity change for sales training platforms worldwide in September 2026?

3 changes

  1. In September 2026, Yoodli overtook Second Nature to become the leader among sales training platforms worldwide, with 42.4% of the searches.

  2. In September 2026, Highspot lost share of searches among sales training platforms worldwide, from 24% to 19%.

  3. In September 2026, Second Nature lost share of searches among sales training platforms worldwide, from 35.9% to 34.7%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Highspot’s and Second Nature’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Highspot

1 branded search term

  • highspot

Second Nature

1 branded search term

  • second nature

How the Brand Demand Index is measured

Other head-to-heads among sales training platforms

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