Brandwave

How popular isSecond Nature in search?

In August 2026, there were an estimated 40.8K branded searches for Second Nature worldwide which is up 22.5% over the last 11 months. Second Nature holds 67.9% estimated Share of Search among sales training platforms worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Second Nature67.9%
  2. Mindtickle25%
  3. Brainshark6%
  4. Quantified0.98%
  5. Allego0.18%
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Which sales training platforms compete with Second Nature?

Second Nature against sales training platforms worldwide, by month

Share of Search by month for Second Nature, Mindtickle, Brainshark. The figures are in the table below the chart.

View monthly share of search table
MonthSecond NatureMindtickleBrainsharkQuantifiedAllego
Oct 202562.4%28%8.2%1.1%0.28%
Nov 202562.5%28.1%8.3%0.9%0.21%
Dec 202563.7%28.4%6.8%0.91%0.28%
Jan 202667.9%24.9%6%0.98%0.25%
Feb 202663.5%28.3%6.8%1.1%0.23%
Mar 202667.8%24.9%6%1.2%0.18%
Apr 202663.3%28.3%6.8%1.4%0.21%
May 202663.2%28.4%6.8%1.4%0.17%
Jun 202663.4%28.4%6.8%1.1%0.25%
Jul 202672.1%21.7%5.2%0.85%0.16%
Aug 202667.9%25%6%0.98%0.18%
Sep 2026—————

  1. 1.Second Nature

    67.9%

    Held 1st. 40.8K estimated branded searches, -18.2% vs prior month. Share -4.2 points.

  2. 2.Mindtickle

    25%

    Held 2nd. 15K estimated branded searches, -0.2% vs prior month. Share +3.2 points.

  3. 3.Brainshark

    6%

    Held 3rd. 3.6K estimated branded searches, 0% vs prior month. Share +0.8 points.

  4. 4.Quantified

    0.98%

    Held 4th. 590 estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Allego

    0.18%

    Held 5th. 110 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Second Nature and its closest rivals

Every comparison with Second Nature

How has branded search demand for Second Nature changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Second Nature worldwide rose from 33.3K to 40.8K.
  • Across the 11 months ending August 2026, Second Nature’s estimated Share of Search among sales training platforms worldwide increased from 62.4% to 67.9%.
  • Across the 11 months ending August 2026, Second Nature’s estimated Share of Search among sales training platforms worldwide peaked at 72.1% in July 2026 and was lowest at 62.4% in October 2025.

How did search popularity change for sales training platforms worldwide in August 2026?

  1. In August 2026, Mindtickle gained estimated Share of Search among sales training platforms worldwide, from 21.7% to 25%.

  2. In August 2026, Brainshark gained estimated Share of Search among sales training platforms worldwide, from 5.2% to 6%.

  3. In August 2026, Second Nature lost estimated Share of Search among sales training platforms worldwide, from 72.1% to 67.9%.

  4. Estimated monthly branded searches for Allego worldwide fell 26.7% over 11 measured months, from 150 to 110 in August 2026.

Where does Second Nature compete?

Second Nature is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Sales coaching platforms1st of 564.9%Show ranking
Sales training platforms1st of 567.9%Shown above

How is Second Nature measured?

Brandwave collects information about searches that people make online using Second Nature’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • second nature
  • second nature sales training
  • secondnature ai

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How the Brand Demand Index is measured

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