Brainshark vs Second Nature:Which is searched more?
In August 2026, Second Nature had more branded searches than Brainshark among sales training platforms worldwide. Second Nature was estimated to have 40.8K branded searches compared to Brainshark’s 3.6K, and held a 67.9% Share of Search versus Brainshark’s 6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Brainshark or Second Nature?
Compare the platforms used to train sales teams. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Second Nature, Brainshark. The figures are in the table below the chart.
View monthly share of search table
| Month | Second Nature | Brainshark |
|---|---|---|
| Oct 2025 | 62.4% | 8.2% |
| Nov 2025 | 62.5% | 8.3% |
| Dec 2025 | 63.7% | 6.8% |
| Jan 2026 | 67.9% | 6% |
| Feb 2026 | 63.5% | 6.8% |
| Mar 2026 | 67.8% | 6% |
| Apr 2026 | 63.3% | 6.8% |
| May 2026 | 63.2% | 6.8% |
| Jun 2026 | 63.4% | 6.8% |
| Jul 2026 | 72.1% | 5.2% |
| Aug 2026 | 67.9% | 6% |
| Sep 2026 | — | — |
How has the Brainshark and Second Nature comparison changed over the last 12 months?
3 findings
- Second Nature was ahead of Brainshark in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Brainshark’s estimated Share of Search among sales training platforms worldwide moved from 8.2% to 6%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
- Across the 11 months ending August 2026, Second Nature’s estimated Share of Search among sales training platforms worldwide moved from 62.4% to 67.9%, and its estimated monthly branded searches moved from 33.3K to 40.8K.
How did search popularity change for sales training platforms worldwide in August 2026?
2 changes
In August 2026, Brainshark gained estimated Share of Search among sales training platforms worldwide, from 5.2% to 6%.
In August 2026, Second Nature lost estimated Share of Search among sales training platforms worldwide, from 72.1% to 67.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Brainshark’s and Second Nature’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Brainshark
1 branded search term
- brainshark
Second Nature
3 branded search terms
- second nature
- second nature sales training
- secondnature ai
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.