Brandwave

How popular isSecond Nature in search?

In August 2026, there were an estimated 290 branded searches for Second Nature worldwide which is up 38.1% over the last 11 months. Second Nature holds 1.3% estimated Share of Search among sales coaching platforms worldwide and is ranked 4th of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Mindtickle67%
  2. Hyperbound28.6%
  3. Quantified2.6%
  4. Second Nature1.3%
  5. Allego0.49%
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Which sales coaching platforms compete with Second Nature?

Second Nature against sales coaching platforms worldwide, by month

Share of Search by month for Mindtickle, Hyperbound, Quantified, Second Nature. The figures are in the table below the chart.

View monthly share of search table
MonthMindtickleHyperboundQuantifiedSecond NatureAllego
Oct 202567%28.7%2.6%0.94%0.67%
Nov 202570.7%25.5%2.3%1%0.52%
Dec 202563.5%32.7%2%1.2%0.62%
Jan 202666.7%28.6%2.6%1.4%0.67%
Feb 202662.4%33%2.5%1.6%0.5%
Mar 202661.4%33.6%2.9%1.6%0.45%
Apr 202662.2%32.9%3%1.5%0.46%
May 202665.8%29.3%3.2%1.3%0.39%
Jun 202662.7%33.1%2.5%1.2%0.54%
Jul 202666.8%28.5%2.6%1.6%0.49%
Aug 202667%28.6%2.6%1.3%0.49%
Sep 2026—————
  1. held 1st · 15K estimated branded searches · -0.2% vs prior month · +0.1 points

  2. 2.Hyperbound

    28.6%

    held 2nd · 6.4K estimated branded searches · 0% vs prior month · +0.1 points

  3. held 3rd · 590 estimated branded searches · 0% vs prior month · 0 points

  4. held 4th · 290 estimated branded searches · -17.1% vs prior month · -0.3 points

  5. 5.Allego

    0.49%

    held 5th · 110 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between Second Nature and its closest rivals

How has branded search demand for Second Nature changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Second Nature worldwide rose from 210 to 290.
  • Across the 11 months ending August 2026, Second Nature’s estimated Share of Search among sales coaching platforms worldwide held steady, from 0.94% to 1.3%.

How did search popularity change for sales coaching platforms worldwide in August 2026?

  1. Estimated monthly branded searches for Second Nature worldwide rose 38.1% over 11 measured months, from 210 to 290 in August 2026.

  2. Estimated monthly branded searches for Allego worldwide fell 26.7% over 11 measured months, from 150 to 110 in August 2026.

How is Second Nature measured?

Brandwave collects information about searches that people make online using Second Nature’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • second nature sales training
  • secondnature ai

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How the Brand Demand Index is measured

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Is Second Nature your brand?

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