Highspot vs Second Nature:Which is searched more?
In September 2026, Second Nature had more branded searches than Highspot among sales training platforms worldwide. Second Nature had about 40,500 branded searches, while Highspot had 22,200. Second Nature made up 34.7% of all sales training platform searches we track, and Highspot accounted for 19%. These are worldwide searches for English-language branded terms.
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Is Highspot or Second Nature more popular in search?
Compare the platforms used to train sales teams. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Second Nature, Highspot. The figures are in the table below the chart.
View monthly share of searches table
| Month | Yoodli | Second Nature | Highspot | Brainshark | Quantified | Seismic | Mindtickle | Allego |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.4% | 33.5% | 33.5% | 4.5% | 0.6% | 0.49% | 0.09% | 0.01% |
| Nov 2025 | 27.4% | 33.5% | 33.5% | 4.5% | 0.49% | 0.49% | 0.09% | 0.01% |
| Dec 2025 | 31.9% | 31.9% | 31.9% | 3.4% | 0.46% | 0.46% | 0.08% | 0.01% |
| Jan 2026 | 25.7% | 38.4% | 31.4% | 3.4% | 0.56% | 0.37% | 0.09% | <0.01% |
| Feb 2026 | 27.6% | 33.8% | 33.8% | 3.7% | 0.6% | 0.49% | 0.09% | 0.01% |
| Mar 2026 | 34% | 34% | 27.8% | 3% | 0.6% | 0.4% | 0.12% | <0.01% |
| Apr 2026 | 33.7% | 33.7% | 27.6% | 3.7% | 0.73% | 0.4% | 0.09% | 0.02% |
| May 2026 | 33.7% | 33.7% | 27.6% | 3.7% | 0.73% | 0.33% | 0.14% | 0.01% |
| Jun 2026 | 38.4% | 31.4% | 25.7% | 3.4% | 0.56% | 0.3% | 0.13% | <0.01% |
| Jul 2026 | 37.9% | 37.9% | 20.7% | 2.8% | 0.45% | 0.2% | 0.13% | <0.01% |
| Aug 2026 | 35.9% | 35.9% | 24% | 3.2% | 0.52% | 0.23% | 0.12% | <0.01% |
| Sep 2026 | 42.4% | 34.7% | 19% | 3.1% | 0.41% | 0.22% | 0.09% | <0.01% |
How has the Highspot and Second Nature comparison changed over the last 12 months?
3 findings
- Second Nature was ahead of Highspot in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Highspot’s share of searches among sales training platforms worldwide moved from 33.5% to 19%, and its estimated monthly branded searches moved from 33.1K to 22.2K.
- Across the 12 months ending September 2026, Second Nature’s share of searches among sales training platforms worldwide moved from 33.5% to 34.7%, and its estimated monthly branded searches moved from 33.1K to 40.5K.
How did search popularity change for sales training platforms worldwide in September 2026?
3 changes
In September 2026, Yoodli overtook Second Nature to become the leader among sales training platforms worldwide, with 42.4% of the searches.
In September 2026, Highspot lost share of searches among sales training platforms worldwide, from 24% to 19%.
In September 2026, Second Nature lost share of searches among sales training platforms worldwide, from 35.9% to 34.7%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Highspot’s and Second Nature’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Highspot
1 branded search term
- highspot
Second Nature
1 branded search term
- second nature
Other head-to-heads among sales training platforms
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