Gong vs Second Nature:Which is more popular?
In September 2026, Second Nature had more branded searches than Gong among sales coaching platforms worldwide. Second Nature had about 40,800 branded searches, while Gong had 5,400. Second Nature made up 35.9% of all sales coaching platform searches we track, and Gong accounted for 4.7%. When we asked ChatGPT and Google AI Overviews about sales coaching platforms, Gong appeared in all five answers and Second Nature in three. Gong was mentioned before Second Nature in every answer.
Who do people search for more?
Second Nature, about 8 searches for every 1 for Gong
Who does AI mention more?
Gong, mentioned in every answer we collected
Who does AI recommend more?
Gong, named ahead of Second Nature in every answer
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Top sales coaching platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Gong appeared in all five answers. Second Nature was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Gong was listed before Second Nature in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Gong1st
Mindtickle2nd
Salesloft3rd
Hyperbound4th- Second Nature5th
Allego6th
Avoma7th
Quantified–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Mindtickle5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Gong5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Second Nature3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Salesloft3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Avoma2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Hyperbound2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Allego2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Quantified0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sales coaching platforms
5 answers
Asked ChatGPT
“Which sales coaching platform should I use?”
Asked ChatGPT
“What are the best sales coaching platforms?”
Asked ChatGPT
“What's the best sales coaching platform for reps improve fast?”
Searched Google, AI Overview
“sales coaching platform”
Searched Google, AI Overview
“best sales coaching”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Gong or Second Nature more popular in search?
This chart shows how often people search Google for Gong and Second Nature by name. Each line represents a brand's share of searches for all eight sales coaching platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Second Nature, Gong. The figures are in the table below the chart.
View monthly share of searches table
| Month | Second Nature | Salesloft | Mindtickle | Avoma | Hyperbound | Gong | Quantified | Allego |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.7% | 35.1% | 12.7% | 10.4% | 5.5% | 7% | 0.51% | 0.07% |
| Nov 2025 | 32% | 32.1% | 14.3% | 9.5% | 5.2% | 6.4% | 0.46% | 0.06% |
| Dec 2025 | 30.4% | 30.4% | 13.5% | 11% | 7% | 7.3% | 0.43% | 0.06% |
| Jan 2026 | 35.1% | 28.7% | 12.7% | 12.7% | 5.5% | 4.7% | 0.51% | 0.05% |
| Feb 2026 | 30.7% | 30.6% | 13.6% | 11.1% | 7.3% | 6.1% | 0.54% | 0.05% |
| Mar 2026 | 33.4% | 27.3% | 12.1% | 9.9% | 6.7% | 9.9% | 0.59% | 0.03% |
| Apr 2026 | 29.2% | 29.1% | 12.9% | 10.6% | 6.9% | 10.6% | 0.63% | 0.05% |
| May 2026 | 32.5% | 26.6% | 14.4% | 9.6% | 6.5% | 9.6% | 0.7% | 0.04% |
| Jun 2026 | 31.5% | 25.7% | 14% | 9.3% | 7.5% | 11.4% | 0.56% | 0.04% |
| Jul 2026 | 42% | 23% | 12.5% | 8.3% | 5.4% | 8.3% | 0.5% | 0.03% |
| Aug 2026 | 38.3% | 25.7% | 13.9% | 9.3% | 6% | 6.2% | 0.55% | 0.04% |
| Sep 2026 | 35.9% | 29.2% | 13% | 8.7% | 8% | 4.7% | 0.42% | 0.04% |
How has the Gong and Second Nature comparison changed over the last 12 months?
3 findings
- Second Nature was ahead of Gong in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Gong’s share of searches among sales coaching platforms worldwide moved from 7% to 4.7%, and its estimated monthly branded searches moved from 8.1K to 5.4K.
- Across the 12 months ending September 2026, Second Nature’s share of searches among sales coaching platforms worldwide moved from 28.7% to 35.9%, and its estimated monthly branded searches moved from 33.3K to 40.8K.
How did search popularity change for sales coaching platforms worldwide in September 2026?
3 changes
In September 2026, Hyperbound overtook Gong to rank 5th among sales coaching platforms worldwide, with 8% of the searches.
In September 2026, Second Nature lost share of searches among sales coaching platforms worldwide, from 38.3% to 35.9%.
In September 2026, Gong lost share of searches among sales coaching platforms worldwide, from 6.2% to 4.7%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Gong’s and Second Nature’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gong
1 branded search term
- gong io
Second Nature
2 branded search terms
- second nature
- secondnature ai
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