Brandwave

How popular isSecond Nature in search?

In August 2026, there were an estimated 40.8K branded searches for Second Nature worldwide which is up 22.5% over the last 11 months. Second Nature holds 64.9% estimated Share of Search among sales coaching platforms worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Second Nature64.9%
  2. Mindtickle23.8%
  3. Hyperbound10.2%
  4. Quantified0.94%
  5. Allego0.17%
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Which sales coaching platforms compete with Second Nature?

Second Nature against sales coaching platforms worldwide, by month

Share of Search by month for Second Nature, Mindtickle, Hyperbound. The figures are in the table below the chart.

View monthly share of search table
MonthSecond NatureMindtickleHyperboundQuantifiedAllego
Oct 202560.1%27%11.6%1.1%0.27%
Nov 202561.4%27.6%10%0.88%0.2%
Dec 202559%26.3%13.6%0.84%0.26%
Jan 202664.9%23.8%10.2%0.94%0.24%
Feb 202658.7%26.2%13.9%1%0.21%
Mar 202663%23.1%12.6%1.1%0.17%
Apr 202658.6%26.2%13.8%1.3%0.19%
May 202659.7%26.9%12%1.3%0.16%
Jun 202658.6%26.3%13.9%1%0.23%
Jul 202669.3%20.9%8.9%0.82%0.15%
Aug 202664.9%23.8%10.2%0.94%0.17%
Sep 2026—————

  1. 1.Second Nature

    64.9%

    Held 1st. 40.8K estimated branded searches, -18.2% vs prior month. Share -4.4 points.

  2. 2.Mindtickle

    23.8%

    Held 2nd. 15K estimated branded searches, -0.2% vs prior month. Share +3 points.

  3. 3.Hyperbound

    10.2%

    Held 3rd. 6.4K estimated branded searches, 0% vs prior month. Share +1.3 points.

  4. 4.Quantified

    0.94%

    Held 4th. 590 estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Allego

    0.17%

    Held 5th. 110 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Second Nature and its closest rivals

Every comparison with Second Nature

How has branded search demand for Second Nature changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Second Nature worldwide rose from 33.3K to 40.8K.
  • Across the 11 months ending August 2026, Second Nature’s estimated Share of Search among sales coaching platforms worldwide increased from 60.1% to 64.9%.
  • Across the 11 months ending August 2026, Second Nature’s estimated Share of Search among sales coaching platforms worldwide peaked at 69.3% in July 2026 and was lowest at 58.6% in April 2026.

How did search popularity change for sales coaching platforms worldwide in August 2026?

  1. In August 2026, Mindtickle gained estimated Share of Search among sales coaching platforms worldwide, from 20.9% to 23.8%.

  2. In August 2026, Hyperbound gained estimated Share of Search among sales coaching platforms worldwide, from 8.9% to 10.2%.

  3. In August 2026, Second Nature lost estimated Share of Search among sales coaching platforms worldwide, from 69.3% to 64.9%.

  4. Estimated monthly branded searches for Allego worldwide fell 26.7% over 11 measured months, from 150 to 110 in August 2026.

Where does Second Nature compete?

Second Nature is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Sales coaching platforms1st of 564.9%Shown above
Sales training platforms1st of 567.9%Show ranking

How is Second Nature measured?

Brandwave collects information about searches that people make online using Second Nature’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • second nature
  • second nature sales training
  • secondnature ai

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How the Brand Demand Index is measured

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