Brainshark vs Second Nature:Which is more popular?
In September 2026, Second Nature had more branded searches than Brainshark among sales training platforms worldwide. Second Nature had about 40,500 branded searches, while Brainshark had 3,600. Second Nature made up 34.7% of all sales training platform searches we track, and Brainshark accounted for 3.1%. When we asked ChatGPT and Google AI Overviews about sales training platforms, Second Nature appeared in two of the five answers and Brainshark in none.
Who do people search for more?
Second Nature, about 11 searches for every 1 for Brainshark
Who does AI mention more?
Second Nature, mentioned in 2 of 5 answers, Brainshark in 0
Who does AI recommend more?
Second Nature, the only one of the two named
Follow Brainshark vs Second Nature and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top sales training platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Second Nature was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Brainshark did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mindtickle1st
Highspot2nd
Seismic3rd
Yoodli4th
Allego5th- Second Nature6th
Brainshark–
Quantified–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Mindtickle5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Seismic4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Highspot3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Allego3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Yoodli2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Second Nature2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Brainshark0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Quantified0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sales training platforms
5 answers
Asked ChatGPT
“Which sales training platform should I use?”
Asked ChatGPT
“What are the best sales training platforms?”
Asked ChatGPT
“What's the best sales training platform for a sales team?”
Searched Google, AI Overview
“sales training platform”
Searched Google, AI Overview
“sales enablement software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Brainshark or Second Nature more popular in search?
This chart shows how often people search Google for Brainshark and Second Nature by name. Each line represents a brand's share of searches for all eight sales training platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Second Nature, Brainshark. The figures are in the table below the chart.
View monthly share of searches table
| Month | Yoodli | Second Nature | Highspot | Brainshark | Quantified | Seismic | Mindtickle | Allego |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.4% | 33.5% | 33.5% | 4.5% | 0.6% | 0.49% | 0.09% | 0.01% |
| Nov 2025 | 27.4% | 33.5% | 33.5% | 4.5% | 0.49% | 0.49% | 0.09% | 0.01% |
| Dec 2025 | 31.9% | 31.9% | 31.9% | 3.4% | 0.46% | 0.46% | 0.08% | 0.01% |
| Jan 2026 | 25.7% | 38.4% | 31.4% | 3.4% | 0.56% | 0.37% | 0.09% | <0.01% |
| Feb 2026 | 27.6% | 33.8% | 33.8% | 3.7% | 0.6% | 0.49% | 0.09% | 0.01% |
| Mar 2026 | 34% | 34% | 27.8% | 3% | 0.6% | 0.4% | 0.12% | <0.01% |
| Apr 2026 | 33.7% | 33.7% | 27.6% | 3.7% | 0.73% | 0.4% | 0.09% | 0.02% |
| May 2026 | 33.7% | 33.7% | 27.6% | 3.7% | 0.73% | 0.33% | 0.14% | 0.01% |
| Jun 2026 | 38.4% | 31.4% | 25.7% | 3.4% | 0.56% | 0.3% | 0.13% | <0.01% |
| Jul 2026 | 37.9% | 37.9% | 20.7% | 2.8% | 0.45% | 0.2% | 0.13% | <0.01% |
| Aug 2026 | 35.9% | 35.9% | 24% | 3.2% | 0.52% | 0.23% | 0.12% | <0.01% |
| Sep 2026 | 42.4% | 34.7% | 19% | 3.1% | 0.41% | 0.22% | 0.09% | <0.01% |
How has the Brainshark and Second Nature comparison changed over the last 12 months?
3 findings
- Second Nature was ahead of Brainshark in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Brainshark’s share of searches among sales training platforms worldwide moved from 4.5% to 3.1%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
- Across the 12 months ending September 2026, Second Nature’s share of searches among sales training platforms worldwide moved from 33.5% to 34.7%, and its estimated monthly branded searches moved from 33.1K to 40.5K.
How did search popularity change for sales training platforms worldwide in September 2026?
3 changes
In September 2026, Yoodli overtook Second Nature to become the leader among sales training platforms worldwide, with 42.4% of the searches.
In September 2026, Second Nature lost share of searches among sales training platforms worldwide, from 35.9% to 34.7%.
Estimated monthly branded searches for Brainshark worldwide fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Brainshark’s and Second Nature’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Brainshark
1 branded search term
- brainshark
Second Nature
1 branded search term
- second nature
Other head-to-heads among sales training platforms
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.