SportRack vs Yakima:Which is more popular?
In September 2026, Yakima had more branded searches than SportRack among roof box brands worldwide. Yakima had about 4,500 branded searches, while SportRack had 860. Yakima made up 13.7% of all roof box brand searches we track, and SportRack accounted for 2.6%. When we asked ChatGPT and Google AI Overviews about roof box brands, Yakima appeared in all five answers and SportRack in two. Yakima was mentioned before SportRack in every answer.
Who do people search for more?
Yakima, about 5 searches for every 1 for SportRack
Who does AI mention more?
Yakima, mentioned in every answer we collected
Who does AI recommend more?
Yakima, named ahead of SportRack in every answer
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Top roof box brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Yakima appeared in all five answers. SportRack was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Yakima was listed before SportRack in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Thule5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Yakima5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
INNO5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
SportRack2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Rhino-Rack1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hapro0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kamei0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Atera0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about roof box brands
5 answers
Asked ChatGPT
“Which roof box brand should I buy?”
Asked ChatGPT
“What are the best roof box brands?”
Asked ChatGPT
“What's the best roof box brand for extra luggage space?”
Searched Google, AI Overview
“roof box for suv”
Searched Google, AI Overview
“car roof box”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is SportRack or Yakima more popular in search?
This chart shows how often people search Google for SportRack and Yakima by name. Each line represents a brand's share of searches for all eight roof box brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Yakima, SportRack. The figures are in the table below the chart.
View monthly share of searches table
| Month | Thule | Yakima | INNO | SportRack | Rhino-Rack | Hapro | Kamei | Atera |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 75.5% | 13.7% | 3.7% | 2.1% | 2.1% | 1.5% | 1.2% | 0.27% |
| Nov 2025 | 77% | 14% | 3.2% | 1.8% | 1.9% | 0.99% | 0.99% | 0.18% |
| Dec 2025 | 77.4% | 13.9% | 3.3% | 1.5% | 1.9% | 1.1% | 0.86% | 0.15% |
| Jan 2026 | 78.7% | 12.3% | 3.1% | 1.5% | 1.8% | 1.3% | 1.1% | 0.2% |
| Feb 2026 | 78.2% | 12.2% | 3.4% | 1.8% | 1.4% | 1.3% | 1.3% | 0.3% |
| Mar 2026 | 78.1% | 12.2% | 2.8% | 2.2% | 1.4% | 1.3% | 1.6% | 0.31% |
| Apr 2026 | 78.9% | 11.7% | 2.7% | 2.3% | 1.2% | 1.3% | 1.6% | 0.31% |
| May 2026 | 77.1% | 13.1% | 2.8% | 2.4% | 1.1% | 1.5% | 1.5% | 0.35% |
| Jun 2026 | 76.2% | 13.2% | 2.9% | 3.5% | 1.1% | 1.4% | 1.4% | 0.27% |
| Jul 2026 | 77.1% | 12.5% | 2.5% | 3.1% | 1.1% | 1.7% | 1.7% | 0.29% |
| Aug 2026 | 74.3% | 14.5% | 3% | 3% | 1.2% | 2% | 1.8% | 0.34% |
| Sep 2026 | 75.3% | 13.7% | 3.9% | 2.6% | 1.5% | 1.5% | 1.2% | 0.34% |
SportRack sells other things too, so only its searches that name this product count here, like “sportrack roof box”.
How has the SportRack and Yakima comparison changed over the last 12 months?
3 findings
- Yakima was ahead of SportRack in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, SportRack’s share of searches among roof box brands worldwide moved from 2.1% to 2.6%, and its estimated monthly branded searches moved from 680 to 860.
- Across the 12 months ending September 2026, Yakima’s share of searches among roof box brands worldwide held steady at 13.7%, and its estimated monthly branded searches held steady at 4.5K.
How did search popularity change for roof box brands worldwide in September 2026?
3 changes
In September 2026, INNO overtook SportRack to rank 3rd among roof box brands worldwide, with 3.9% of the searches.
In September 2026, Yakima lost share of searches among roof box brands worldwide, from 14.5% to 13.7%.
SportRack’s share of searches among roof box brands worldwide has lost ground for 3 months in a row, from 3.5% to 2.6% in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using SportRack’s and Yakima’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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