INNO vs SportRack:Which is more popular?
In September 2026, SportRack had more branded searches than INNO among roof box brands worldwide. SportRack had about 4,540 branded searches, while INNO had 1,360. SportRack made up 6.9% of all roof box brand searches we track, and INNO accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about roof box brands, INNO appeared in all five answers and SportRack in two. INNO was mentioned before SportRack in four out of five answers.
Who do people search for more?
SportRack, about 3 searches for every 1 for INNO
Who does AI mention more?
INNO, mentioned in every answer we collected
Who does AI recommend more?
INNO, named ahead of SportRack in 4 of 5 answers
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Top roof box brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, INNO appeared in all five answers. SportRack was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. INNO was listed before SportRack in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Thule5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- INNO5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Yakima5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- SportRack2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Rhino-Rack1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hapro0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kamei0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Atera0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about roof box brands
5 answers
Asked ChatGPT
“Which roof box brand should I buy?”
Asked ChatGPT
“What are the best roof box brands?”
Asked ChatGPT
“What's the best roof box brand for extra luggage space?”
Searched Google, AI Overview
“roof box for suv”
Searched Google, AI Overview
“car roof box”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is INNO or SportRack more popular in search?
This chart shows how often people search Google for INNO and SportRack by name. Each line represents a brand's share of searches for all eight roof box brands we track, month by month, from English-language searches worldwide.
Share of searches by month for SportRack, INNO. The figures are in the table below the chart.
View monthly share of searches table
| Month | Rhino-Rack | Thule | SportRack | INNO | Hapro | Kamei | Atera | Yakima |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 61.7% | 27.6% | 6.8% | 2.4% | 0.73% | 0.59% | 0.14% | 0.03% |
| Nov 2025 | 63.7% | 28.6% | 4.8% | 1.9% | 0.5% | 0.5% | 0.09% | 0.03% |
| Dec 2025 | 59.8% | 32.7% | 4.5% | 1.9% | 0.58% | 0.47% | 0.08% | 0.02% |
| Jan 2026 | 59% | 32.3% | 5.4% | 1.9% | 0.7% | 0.57% | 0.11% | 0.02% |
| Feb 2026 | 58.7% | 32.2% | 5.4% | 2.1% | 0.7% | 0.7% | 0.16% | 0.04% |
| Mar 2026 | 53.3% | 35.6% | 7.2% | 1.9% | 0.78% | 0.95% | 0.18% | 0.03% |
| Apr 2026 | 53.2% | 35.6% | 7.3% | 1.9% | 0.78% | 0.95% | 0.18% | 0.05% |
| May 2026 | 53.1% | 35.5% | 7.3% | 1.9% | 0.94% | 0.94% | 0.22% | 0.05% |
| Jun 2026 | 48.7% | 32.6% | 14.8% | 1.9% | 0.87% | 0.87% | 0.17% | 0.05% |
| Jul 2026 | 45.1% | 36.8% | 13.7% | 1.9% | 1.1% | 1.1% | 0.19% | 0.04% |
| Aug 2026 | 53.4% | 35.7% | 6.1% | 2.1% | 1.3% | 1.2% | 0.22% | 0.04% |
| Sep 2026 | 61.8% | 27.6% | 6.9% | 2.1% | 0.73% | 0.6% | 0.17% | 0.05% |
How has the INNO and SportRack comparison changed over the last 12 months?
3 findings
- SportRack was ahead of INNO in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, INNO’s share of searches among roof box brands worldwide moved from 2.4% to 2.1%, and its estimated monthly branded searches moved from 1.6K to 1.4K.
- Across the 12 months ending September 2026, SportRack’s share of searches among roof box brands worldwide moved from 6.8% to 6.9%, and its estimated monthly branded searches held steady at 4.5K.
How did search popularity change for roof box brands worldwide in September 2026?
2 changes
In September 2026, SportRack gained share of searches among roof box brands worldwide, from 6.1% to 6.9%.
Estimated monthly branded searches for INNO worldwide fell 15% over 12 measured months, from 1.6K to 1.4K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using INNO’s and SportRack’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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