Brandwave

INNO vs Rhino-Rack:Which is more popular?

In September 2026, Rhino-Rack had more branded searches than INNO among roof box brands worldwide. Rhino-Rack had about 40,500 branded searches, while INNO had 1,360. Rhino-Rack made up 61.8% of all roof box brand searches we track, and INNO accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about roof box brands, INNO appeared in all five answers and Rhino-Rack in one. INNO was mentioned before Rhino-Rack in every answer.

Among roof box brands worldwide in September 2026

Who do people search for more?

Rhino-Rack, about 30 searches for every 1 for INNO

Rhino-Rack 40.5K searchesINNO 1.4K searches

Who does AI mention more?

INNO, mentioned in every answer we collected

INNO in 5 of 5Rhino-Rack in 1 of 5

Who does AI recommend more?

INNO, named ahead of Rhino-Rack in every answer

INNO first in 5Rhino-Rack never first

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Top roof box brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, INNO appeared in all five answers. Rhino-Rack was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. INNO was listed before Rhino-Rack in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Thule1st
  2. Yakima2nd
  3. INNO3rd
  4. SportRack4th
  5. Rhino-Rack5th
  6. Hapro–
  7. Kamei–
  8. Atera–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Thule5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • INNO5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Yakima5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SportRack2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rhino-Rack1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hapro0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kamei0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Atera0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about roof box brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is INNO or Rhino-Rack more popular in search?

This chart shows how often people search Google for INNO and Rhino-Rack by name. Each line represents a brand's share of searches for all eight roof box brands we track, month by month, from English-language searches worldwide.

INNO and Rhino-Rack among roof box brands worldwide, by month

Share of searches by month for Rhino-Rack, INNO. The figures are in the table below the chart.

View monthly share of searches table
MonthRhino-RackThuleSportRackINNOHaproKameiAteraYakima
Oct 202561.7%27.6%6.8%2.4%0.73%0.59%0.14%0.03%
Nov 202563.7%28.6%4.8%1.9%0.5%0.5%0.09%0.03%
Dec 202559.8%32.7%4.5%1.9%0.58%0.47%0.08%0.02%
Jan 202659%32.3%5.4%1.9%0.7%0.57%0.11%0.02%
Feb 202658.7%32.2%5.4%2.1%0.7%0.7%0.16%0.04%
Mar 202653.3%35.6%7.2%1.9%0.78%0.95%0.18%0.03%
Apr 202653.2%35.6%7.3%1.9%0.78%0.95%0.18%0.05%
May 202653.1%35.5%7.3%1.9%0.94%0.94%0.22%0.05%
Jun 202648.7%32.6%14.8%1.9%0.87%0.87%0.17%0.05%
Jul 202645.1%36.8%13.7%1.9%1.1%1.1%0.19%0.04%
Aug 202653.4%35.7%6.1%2.1%1.3%1.2%0.22%0.04%
Sep 202661.8%27.6%6.9%2.1%0.73%0.6%0.17%0.05%

How has the INNO and Rhino-Rack comparison changed over the last 12 months?

3 findings
  • Rhino-Rack was ahead of INNO in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, INNO’s share of searches among roof box brands worldwide moved from 2.4% to 2.1%, and its estimated monthly branded searches moved from 1.6K to 1.4K.
  • Across the 12 months ending September 2026, Rhino-Rack’s share of searches among roof box brands worldwide moved from 61.7% to 61.8%, and its estimated monthly branded searches held steady at 40.5K.

How did search popularity change for roof box brands worldwide in September 2026?

2 changes

  1. In September 2026, Rhino-Rack gained share of searches among roof box brands worldwide, from 53.4% to 61.8%.

  2. Estimated monthly branded searches for INNO worldwide fell 15% over 12 measured months, from 1.6K to 1.4K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using INNO’s and Rhino-Rack’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

INNO

2 branded search terms

  • inno rack
  • inno roof box

Rhino-Rack

1 branded search term

  • rhino rack

How the Brand Demand Index is measured

Other head-to-heads among roof box brands

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