Brandwave

Jira vs Trello:Which is more popular?

In September 2026, Trello had more branded searches than Jira among project management software worldwide. Trello had about 2.6 million branded searches, while Jira had 1.9 million. Trello made up 29.3% of all project management software searches we track, and Jira accounted for 21.4%. When we asked ChatGPT and Google AI Overviews about project management software, both Jira and Trello appeared in all five answers. Jira was mentioned before Trello in three out of five answers.

Among project management software worldwide in September 2026

Who do people search for more?

Trello, about 37% more searches than Jira

Trello 2.6M searchesJira 1.9M searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Jira in 5 of 5Trello in 5 of 5

Who does AI recommend more?

Jira, named ahead of Trello in 3 of 5 answers

Jira first in 3Trello first in 2

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Top project management software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Jira and Trello showed up in all five answers. Jira was listed before Trello in three of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Asana1st
  2. ClickUp2nd
  3. Trello3rd
  4. monday.com4th
  5. Jira5th
  6. monday work management6th
  7. Smartsheet7th
  8. Teamwork.com8th
  9. Wrike9th
  10. Notion10th
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Trello5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Jira5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ClickUp5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Asana4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • monday.com4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • monday work management4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Smartsheet3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wrike2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Notion1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Teamwork.com1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+2 more

See every answer about project management software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Jira or Trello more popular in search?

This chart shows how often people search Google for Jira and Trello by name. Each line represents a brand's share of searches for all 12 project management software we track, month by month, from English-language searches worldwide.

Jira and Trello among project management software worldwide, by month

Share of searches by month for Trello, Jira. The figures are in the table below the chart.

View monthly share of searches table
MonthTrelloJiraClickUpAsanaSmartsheetBasecampmonday.comNotionWrikeLinearmonday work managementTeamwork.com
Oct 202529.8%19.8%16.2%16.6%7.3%4%3.2%1.2%1.2%0.41%0.38%0.1%
Nov 202534%18.7%18.4%12.8%5.6%3.7%3.6%1.1%1.1%0.39%0.36%0.12%
Dec 202532.6%17.8%17.6%14.8%6.6%4.3%2.8%1.3%1.1%0.47%0.38%0.11%
Jan 202628.9%19.2%19%16%7%3.8%2%1.7%1.2%0.57%0.44%0.1%
Feb 202628.6%19%22.9%13%6.9%3.8%2%1.4%1.2%0.63%0.43%0.1%
Mar 202630.6%20.2%20%13.7%6.1%3.3%2.6%1.2%1%0.75%0.35%0.11%
Apr 202628.5%18.9%22.7%13.2%5.6%3.8%3.7%1.3%1.1%0.74%0.34%0.1%
May 202630.3%19.6%19.3%13.6%5.9%3.9%3.8%1.4%0.98%0.78%0.29%0.1%
Jun 202630.2%19.4%19.2%13.6%5.8%4.7%3.8%1.1%0.97%0.75%0.29%0.1%
Jul 202626.8%20.8%20.6%14.9%6.2%4.2%2.7%1.5%1%0.72%0.3%0.09%
Aug 202626.9%20.8%20.6%14.3%6.2%5.1%2.7%1.5%0.85%0.67%0.27%0.09%
Sep 202629.3%21.4%17.4%12.5%7.8%6.4%2.3%1.3%0.88%0.54%0.23%0.11%

How has the Jira and Trello comparison changed over the last 12 months?

3 findings
  • Trello was ahead of Jira in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Jira’s share of searches among project management software worldwide moved from 19.8% to 21.4%, and its estimated monthly branded searches held steady at 1.9M.
  • Across the 12 months ending September 2026, Trello’s share of searches among project management software worldwide moved from 29.8% to 29.3%, and its estimated monthly branded searches moved from 2.8M to 2.6M.

How did search popularity change for project management software worldwide in September 2026?

2 changes
  1. In September 2026, Trello gained share of searches among project management software worldwide, from 26.9% to 29.3%.

  2. In September 2026, Jira gained share of searches among project management software worldwide, from 20.8% to 21.4%.

How are branded searches counted?

16 search terms

Brandwave collects information about searches that people make online using Jira’s and Trello’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Jira

2 branded search terms

  • jira
  • jira software

Trello

14 branded search terms

  • atlassian trello
  • Trello
  • trello app
  • trello atlassian
  • trello board
  • trello boards
  • trello desktop
  • trello kanban
  • trello kanban board
  • trello power ups
  • trello project management
  • trello project management software
  • trello templates
  • trelloboard

How the Brand Demand Index is measured

Other head-to-heads among project management software

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