Asana vs Jira:Which is more popular?
In September 2026, Jira had more branded searches than Asana among project management software worldwide. Jira had about 1.9 million branded searches, while Asana had 1.1 million. Jira made up 21.4% of all project management software searches we track, and Asana accounted for 12.5%. When we asked ChatGPT and Google AI Overviews about project management software, Jira appeared in all five answers and Asana in four. Asana was mentioned before Jira in four out of five answers.
Follow Asana vs Jira and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top project management software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Jira appeared in all five answers. Asana was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Asana was listed before Jira in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Asana1st
ClickUp2nd
Trello3rd
monday.com4th
Jira5th- monday work management6th
Smartsheet7th
Teamwork.com8th
Wrike9th
Notion10th- +2 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Trello5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Jira5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- ClickUp5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Asana4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- monday.com4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- monday work management4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Smartsheet3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Wrike2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Notion1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Teamwork.com1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about project management software
5 answers
Asked ChatGPT
“Which project management tool should I use?”
Asked ChatGPT
“What are the best project management tools?”
Asked ChatGPT
“What's the best project management tool for a team?”
Searched Google, AI Overview
“project management software”
Searched Google, AI Overview
“project planning software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Asana or Jira more popular in search?
This chart shows how often people search Google for Asana and Jira by name. Each line represents a brand's share of searches for all 12 project management software we track, month by month, from English-language searches worldwide.
Share of searches by month for Jira, Asana. The figures are in the table below the chart.
View monthly share of searches table
| Month | Trello | Jira | ClickUp | Asana | Smartsheet | Basecamp | monday.com | Notion | Wrike | Linear | monday work management | Teamwork.com |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.8% | 19.8% | 16.2% | 16.6% | 7.3% | 4% | 3.2% | 1.2% | 1.2% | 0.41% | 0.38% | 0.1% |
| Nov 2025 | 34% | 18.7% | 18.4% | 12.8% | 5.6% | 3.7% | 3.6% | 1.1% | 1.1% | 0.39% | 0.36% | 0.12% |
| Dec 2025 | 32.6% | 17.8% | 17.6% | 14.8% | 6.6% | 4.3% | 2.8% | 1.3% | 1.1% | 0.47% | 0.38% | 0.11% |
| Jan 2026 | 28.9% | 19.2% | 19% | 16% | 7% | 3.8% | 2% | 1.7% | 1.2% | 0.57% | 0.44% | 0.1% |
| Feb 2026 | 28.6% | 19% | 22.9% | 13% | 6.9% | 3.8% | 2% | 1.4% | 1.2% | 0.63% | 0.43% | 0.1% |
| Mar 2026 | 30.6% | 20.2% | 20% | 13.7% | 6.1% | 3.3% | 2.6% | 1.2% | 1% | 0.75% | 0.35% | 0.11% |
| Apr 2026 | 28.5% | 18.9% | 22.7% | 13.2% | 5.6% | 3.8% | 3.7% | 1.3% | 1.1% | 0.74% | 0.34% | 0.1% |
| May 2026 | 30.3% | 19.6% | 19.3% | 13.6% | 5.9% | 3.9% | 3.8% | 1.4% | 0.98% | 0.78% | 0.29% | 0.1% |
| Jun 2026 | 30.2% | 19.4% | 19.2% | 13.6% | 5.8% | 4.7% | 3.8% | 1.1% | 0.97% | 0.75% | 0.29% | 0.1% |
| Jul 2026 | 26.8% | 20.8% | 20.6% | 14.9% | 6.2% | 4.2% | 2.7% | 1.5% | 1% | 0.72% | 0.3% | 0.09% |
| Aug 2026 | 26.9% | 20.8% | 20.6% | 14.3% | 6.2% | 5.1% | 2.7% | 1.5% | 0.85% | 0.67% | 0.27% | 0.09% |
| Sep 2026 | 29.3% | 21.4% | 17.4% | 12.5% | 7.8% | 6.4% | 2.3% | 1.3% | 0.88% | 0.54% | 0.23% | 0.11% |
How has the Asana and Jira comparison changed over the last 12 months?
3 findings
- Jira was ahead of Asana in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Asana’s share of searches among project management software worldwide moved from 16.6% to 12.5%, and its estimated monthly branded searches moved from 1.6M to 1.1M.
- Across the 12 months ending September 2026, Jira’s share of searches among project management software worldwide moved from 19.8% to 21.4%, and its estimated monthly branded searches held steady at 1.9M.
How did search popularity change for project management software worldwide in September 2026?
2 changes
In September 2026, Jira gained share of searches among project management software worldwide, from 20.8% to 21.4%.
In September 2026, Asana lost share of searches among project management software worldwide, from 14.3% to 12.5%.
How are branded searches counted?
16 search terms
Brandwave collects information about searches that people make online using Asana’s and Jira’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among project management software
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.