Brandwave

Display & Video 360 vs StackAdapt:Which is more popular?

In September 2026, StackAdapt had more branded searches than Display & Video 360 among programmatic advertising platforms worldwide. StackAdapt had about 22,400 branded searches, while Display & Video 360 had 1,470. StackAdapt made up 15.1% of all programmatic advertising platform searches we track, and Display & Video 360 accounted for 0.99%. When we asked ChatGPT and Google AI Overviews about programmatic advertising platforms, both Display & Video 360 and StackAdapt appeared in all five answers. Display & Video 360 was mentioned before StackAdapt in three out of five answers.

Among programmatic advertising platforms worldwide in September 2026

Who do people search for more?

StackAdapt, about 15 searches for every 1 for Display & Video 360

StackAdapt 22.4K searchesDisplay & Video 360 1.5K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Display & Video 360 in 5 of 5StackAdapt in 5 of 5

Who does AI recommend more?

Display & Video 360, named ahead of StackAdapt in 3 of 5 answers

Display & Video 360 first in 3StackAdapt first in 2

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Top programmatic advertising platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Display & Video 360 and StackAdapt showed up in all five answers. Display & Video 360 was listed before StackAdapt in three of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Trade Desk1st
  2. StackAdapt2nd
  3. Google Display & Video 3603rd
  4. Display & Video 3604th
  5. Amazon DSP5th
  6. Basis Technologies6th
  7. Criteo7th
  8. Xandr–
  9. MediaMath–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • The Trade Desk5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Amazon DSP5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • StackAdapt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Display & Video 3605 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Display & Video 3604 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Basis Technologies3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Criteo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Xandr0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MediaMath0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about programmatic advertising platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Display & Video 360 or StackAdapt more popular in search?

This chart shows how often people search Google for Display & Video 360 and StackAdapt by name. Each line represents a brand's share of searches for all nine programmatic advertising platforms we track, month by month, from English-language searches worldwide.

Display & Video 360 and StackAdapt among programmatic advertising platforms worldwide, by month

Share of searches by month for StackAdapt, Display & Video 360. The figures are in the table below the chart.

View monthly share of searches table
MonthThe Trade DeskCriteoAmazon DSPStackAdaptXandrBasis TechnologiesDisplay & Video 360MediaMathGoogle Display & Video 360
Oct 202529.4%29.1%23.8%10.8%2.6%2.6%0.83%0.77%0.19%
Nov 202530.9%30.6%20.5%11.4%2.7%1.8%0.98%0.8%0.24%
Dec 202529.6%29.1%23.8%10.8%3.2%1.7%0.98%0.72%0.19%
Jan 202634.7%28%18.8%12.7%2.5%1.4%0.84%0.91%0.18%
Feb 202636.9%29.7%16.2%11%2.6%1.5%0.95%0.96%0.23%
Mar 202639.5%25.8%17.3%11.7%2.3%1.3%1.1%0.84%0.25%
Apr 202630.9%29.8%19.9%13.6%2.2%1.5%1.1%0.78%0.19%
May 202633.3%25.8%21.1%14.4%2.3%1.2%1%0.64%0.25%
Jun 202631.6%29.9%20%13.5%2.2%1.2%0.89%0.6%0.19%
Jul 202629.8%34%18.6%12.5%2%1.3%1%0.6%0.18%
Aug 202638.9%25.5%17.1%14.1%1.8%1.2%0.76%0.55%0.13%
Sep 202634.1%27.4%18.3%15.1%2%1.3%0.99%0.59%0.18%

How has the Display & Video 360 and StackAdapt comparison changed over the last 12 months?

3 findings

How did search popularity change for programmatic advertising platforms worldwide in September 2026?

2 changes

  1. In September 2026, StackAdapt gained share of searches among programmatic advertising platforms worldwide, from 14.1% to 15.1%.

  2. Estimated monthly branded searches for Display & Video 360 worldwide fell 14.5% over 12 measured months, from 1.7K to 1.5K in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Display & Video 360’s and StackAdapt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Display & Video 360

2 branded search terms

  • display & video 360
  • display video 360

StackAdapt

3 branded search terms

  • stackadapt
  • stackadapt dsp
  • stackadapt programmatic advertising

How the Brand Demand Index is measured

Other head-to-heads among programmatic advertising platforms

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