Brandwave

Frigidaire vs Midea:Which is more popular?

In September 2026, Frigidaire had more branded searches than Midea among mini fridge brands worldwide. Frigidaire had about 33,100 branded searches, while Midea had 8,690. Frigidaire made up 2.5% of all mini fridge brand searches we track, and Midea accounted for 0.64%. When we asked ChatGPT and Google AI Overviews about mini fridge brands, Frigidaire appeared in all five answers and Midea in three. Midea was mentioned before Frigidaire in three out of four answers.

Among mini fridge brands worldwide in September 2026

Who do people search for more?

Frigidaire, about 4 searches for every 1 for Midea

Frigidaire 33.1K searchesMidea 8.7K searches

Who does AI mention more?

Frigidaire, mentioned in every answer we collected

Frigidaire in 5 of 5Midea in 3 of 5

Who does AI recommend more?

Midea, named ahead of Frigidaire in 3 of 4 answers

Midea first in 3Frigidaire first in 1

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Top mini fridge brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Frigidaire appeared in all five answers. Midea was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Midea was listed before Frigidaire in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Midea1st
  2. Danby2nd
  3. Frigidaire3rd
  4. Black+Decker4th
  5. Hisense–
  6. Haier–
  7. LG–
  8. AstroAI–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Frigidaire5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Danby3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Midea3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Black+Decker1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hisense0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Haier0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AstroAI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about mini fridge brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Frigidaire or Midea more popular in search?

This chart shows how often people search Google for Frigidaire and Midea by name. Each line represents a brand's share of searches for all eight mini fridge brands we track, month by month, from English-language searches worldwide.

Frigidaire and Midea among mini fridge brands worldwide, by month

Share of searches by month for Frigidaire, Midea. The figures are in the table below the chart.

View monthly share of searches table
MonthHisenseHaierBlack+DeckerFrigidaireLGAstroAIDanbyMidea
Oct 202551%27.9%15.2%2%1.4%0.75%1.4%0.45%
Nov 202554.6%24.5%14.7%2.7%1.5%0.66%0.99%0.34%
Dec 202547.4%31.7%14.1%3.5%1.3%0.85%0.85%0.36%
Jan 202650.6%27.7%13.5%4.6%1.4%0.91%0.91%0.38%
Feb 202650.7%27.7%15.1%2.5%1.7%1.1%0.91%0.36%
Mar 202646.1%30.8%15.1%3.4%1.5%1%1%1%
Apr 202643.5%35.6%14.2%2.1%1.4%0.96%0.96%1.2%
May 202647.1%31.5%15.5%1.9%1.3%0.85%1%0.89%
Jun 202652.7%29%12.9%2.1%1.2%0.64%0.95%0.47%
Jul 202651.5%28.1%13.8%2.5%1.4%0.62%1.4%0.67%
Aug 202648.9%26.8%16%3.6%1.6%0.72%1.3%1.1%
Sep 202649.8%27.2%16.3%2.5%1.3%1.1%1.1%0.64%

How has the Frigidaire and Midea comparison changed over the last 12 months?

3 findings
  • Frigidaire was ahead of Midea in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Frigidaire’s share of searches among mini fridge brands worldwide moved from 2% to 2.5%, and its estimated monthly branded searches held steady at 33.1K.
  • Across the 12 months ending September 2026, Midea’s share of searches among mini fridge brands worldwide moved from 0.45% to 0.64%, and its estimated monthly branded searches moved from 7.3K to 8.7K.

How did search popularity change for mini fridge brands worldwide in September 2026?

2 changes

  1. In September 2026, Frigidaire lost share of searches among mini fridge brands worldwide, from 3.6% to 2.5%.

  2. In September 2026, Midea fell from 7th to 8th among mini fridge brands worldwide.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Frigidaire’s and Midea’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Frigidaire

1 branded search term

  • frigidaire mini fridge

Midea

2 branded search terms

  • midea compact refrigerator
  • midea mini fridge

How the Brand Demand Index is measured

Other head-to-heads among mini fridge brands

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