Frigidaire vs Haier:Which is searched more?
In September 2026, Haier had more branded searches than Frigidaire among mini fridge brands worldwide. Haier had about 368,000 branded searches, while Frigidaire had 33,100. Haier made up 27.2% of all mini fridge brand searches we track, and Frigidaire accounted for 2.5%. These are worldwide searches for English-language branded terms.
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Is Frigidaire or Haier more popular in search?
Compare the mini fridge brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Haier, Frigidaire. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hisense | Haier | Black+Decker | Frigidaire | LG | AstroAI | Danby | Midea |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 51% | 27.9% | 15.2% | 2% | 1.4% | 0.75% | 1.4% | 0.45% |
| Nov 2025 | 54.6% | 24.5% | 14.7% | 2.7% | 1.5% | 0.66% | 0.99% | 0.34% |
| Dec 2025 | 47.4% | 31.7% | 14.1% | 3.5% | 1.3% | 0.85% | 0.85% | 0.36% |
| Jan 2026 | 50.6% | 27.7% | 13.5% | 4.6% | 1.4% | 0.91% | 0.91% | 0.38% |
| Feb 2026 | 50.7% | 27.7% | 15.1% | 2.5% | 1.7% | 1.1% | 0.91% | 0.36% |
| Mar 2026 | 46.1% | 30.8% | 15.1% | 3.4% | 1.5% | 1% | 1% | 1% |
| Apr 2026 | 43.5% | 35.6% | 14.2% | 2.1% | 1.4% | 0.96% | 0.96% | 1.2% |
| May 2026 | 47.1% | 31.5% | 15.5% | 1.9% | 1.3% | 0.85% | 1% | 0.89% |
| Jun 2026 | 52.7% | 29% | 12.9% | 2.1% | 1.2% | 0.64% | 0.95% | 0.47% |
| Jul 2026 | 51.5% | 28.1% | 13.8% | 2.5% | 1.4% | 0.62% | 1.4% | 0.67% |
| Aug 2026 | 48.9% | 26.8% | 16% | 3.6% | 1.6% | 0.72% | 1.3% | 1.1% |
| Sep 2026 | 49.8% | 27.2% | 16.3% | 2.5% | 1.3% | 1.1% | 1.1% | 0.64% |
How has the Frigidaire and Haier comparison changed over the last 12 months?
3 findings
- Haier was ahead of Frigidaire in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Frigidaire’s share of searches among mini fridge brands worldwide moved from 2% to 2.5%, and its estimated monthly branded searches held steady at 33.1K.
- Across the 12 months ending September 2026, Haier’s share of searches among mini fridge brands worldwide moved from 27.9% to 27.2%, and its estimated monthly branded searches moved from 450K to 368K.
How did search popularity change for mini fridge brands worldwide in September 2026?
2 changes
In September 2026, Frigidaire lost share of searches among mini fridge brands worldwide, from 3.6% to 2.5%.
Estimated monthly branded searches for Haier worldwide fell 18.2% over 12 measured months, from 450K to 368K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Frigidaire’s and Haier’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Frigidaire
1 branded search term
- frigidaire mini fridge
Haier
1 branded search term
- haier
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