Black and Decker vs Haier:Which is searched more?
In September 2026, Haier had more branded searches than Black and Decker among mini fridge brands worldwide. Haier was estimated to have 368K branded searches compared to Black and Decker’s 220K, and held a 28.4% Share of Search versus Black and Decker’s 17%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Black and Decker or Haier?
Compare the mini fridge brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Haier, Black and Decker. The figures are in the table below the chart.
View monthly share of search table
| Month | Hisense | Haier | Black and Decker | LG | AstroAI |
|---|---|---|---|---|---|
| Oct 2025 | 53% | 29% | 15.8% | 1.4% | 0.78% |
| Nov 2025 | 56.8% | 25.6% | 15.3% | 1.5% | 0.69% |
| Dec 2025 | 49.7% | 33.2% | 14.8% | 1.3% | 0.89% |
| Jan 2026 | 53.8% | 29.4% | 14.4% | 1.5% | 0.97% |
| Feb 2026 | 52.6% | 28.8% | 15.7% | 1.7% | 1.2% |
| Mar 2026 | 48.8% | 32.6% | 15.9% | 1.6% | 1.1% |
| Apr 2026 | 45.5% | 37.2% | 14.9% | 1.5% | 1% |
| May 2026 | 49% | 32.7% | 16.1% | 1.3% | 0.88% |
| Jun 2026 | 54.7% | 30.1% | 13.4% | 1.2% | 0.66% |
| Jul 2026 | 54% | 29.5% | 14.4% | 1.5% | 0.65% |
| Aug 2026 | 52% | 28.5% | 17% | 1.7% | 0.77% |
| Sep 2026 | 52% | 28.4% | 17% | 1.4% | 1.1% |
How has the Black and Decker and Haier comparison changed over the last 12 months?
3 findings
- Haier was ahead of Black and Decker in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Black and Decker’s estimated Share of Search among mini fridge brands worldwide moved from 15.8% to 17%, and its estimated monthly branded searches moved from 245K to 220K.
- Across the 12 months ending September 2026, Haier’s estimated Share of Search among mini fridge brands worldwide moved from 29% to 28.4%, and its estimated monthly branded searches moved from 450K to 368K.
How did search popularity change for mini fridge brands worldwide in September 2026?
2 changes
Haier’s estimated Share of Search among mini fridge brands worldwide has lost ground for 3 months in a row, from 30.1% to 28.4% in September 2026.
Estimated monthly branded searches for Black and Decker worldwide fell 10.2% over 12 measured months, from 245K to 220K in September 2026.
Other head-to-heads among mini fridge brands
How each brand is measured
Brandwave collects information about searches that people make online using Black and Decker’s and Haier’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Black and Decker
2 branded search terms
- black and decker
- blackdecker
Haier
1 branded search term
- haier
Put your own brand in this comparison
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