Brandwave

How popular isDanby?

In September 2026, people searched for Danby by name about 14,800 times worldwide, a 33.3% decrease from the previous year. These searches made up 1.1% of all global mini fridge brand searches, placing Danby seventh out of eight brands. When we asked both ChatGPT and Google AI Overviews about mini fridge brands, Danby appeared in three of the five answers and was the second most recommended of the eight.

Search and AI answers in September 2026

Danby is the seventh most searched of 8 competitors and the second most recommended in AI answers.

  1. HisenseShare of searches 49.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. HaierShare of searches 27.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. Black+DeckerShare of searches 16.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  4. FrigidaireShare of searches 2.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  5. DanbyShare of searches 1.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd

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Top mini fridge brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Danby was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Danby is the second most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Midea1st
  2. Danby2nd
  3. Frigidaire3rd
  4. Black+Decker4th
  5. Hisense–
  6. Haier–
  7. LG–
  8. AstroAI–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Frigidaire5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Danby3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Midea3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Black+Decker1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hisense0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Haier0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AstroAI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about mini fridge brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which mini fridge brands compete with Danby?

Danby against mini fridge brands worldwide, by month

Share of searches by month for Hisense, Haier, Black+Decker, Frigidaire, Danby. The figures are in the table below the chart.

View monthly share of searches table
MonthHisenseHaierBlack+DeckerFrigidaireLGAstroAIDanbyMidea
Oct 202551%27.9%15.2%2%1.4%0.75%1.4%0.45%
Nov 202554.6%24.5%14.7%2.7%1.5%0.66%0.99%0.34%
Dec 202547.4%31.7%14.1%3.5%1.3%0.85%0.85%0.36%
Jan 202650.6%27.7%13.5%4.6%1.4%0.91%0.91%0.38%
Feb 202650.7%27.7%15.1%2.5%1.7%1.1%0.91%0.36%
Mar 202646.1%30.8%15.1%3.4%1.5%1%1%1%
Apr 202643.5%35.6%14.2%2.1%1.4%0.96%0.96%1.2%
May 202647.1%31.5%15.5%1.9%1.3%0.85%1%0.89%
Jun 202652.7%29%12.9%2.1%1.2%0.64%0.95%0.47%
Jul 202651.5%28.1%13.8%2.5%1.4%0.62%1.4%0.67%
Aug 202648.9%26.8%16%3.6%1.6%0.72%1.3%1.1%
Sep 202649.8%27.2%16.3%2.5%1.3%1.1%1.1%0.64%

  1. 1.Hisense

    49.8%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share +0.9 points.

  2. 2.Haier

    27.2%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share +0.5 points.

  3. 3.Black+Decker

    16.3%

    Held 3rd. 220K estimated branded searches, 0% vs prior month. Share +0.3 points.

  4. 4.Frigidaire

    2.5%

    Held 4th. 33.1K estimated branded searches, -33.1% vs prior month. Share -1.1 points.

  5. 5.LG

    1.3%

    Held 5th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.3 points.

  6. 6.AstroAI

    1.1%

    Moved from 8th to 6th. 14.8K estimated branded searches, +49.5% vs prior month. Share +0.4 points.

  7. 7.Danby

    1.1%

    Moved from 6th to 7th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  8. 8.Midea

    0.64%

    Moved from 7th to 8th. 8.7K estimated branded searches, -42.1% vs prior month. Share -0.4 points.

Compare popularity between Danby and its closest rivals

Every comparison with Danby

12 comparisons

How has branded search demand for Danby changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Danby worldwide fell from 22.2K to 14.8K.
  • Across the 12 months ending September 2026, Danby fell from 5th to 7th among mini fridge brands worldwide.

How did search popularity change for mini fridge brands worldwide in September 2026?

6 changes

  1. In September 2026, Hisense gained share of searches among mini fridge brands worldwide, from 48.9% to 49.8%.

  2. In September 2026, Frigidaire lost share of searches among mini fridge brands worldwide, from 3.6% to 2.5%.

  3. Black+Decker’s share of searches among mini fridge brands worldwide has gained ground for 3 months in a row, from 12.9% to 16.3% in September 2026.

  4. In September 2026, AstroAI rose from 8th to 6th among mini fridge brands worldwide.

  5. In September 2026, Danby fell from 6th to 7th among mini fridge brands worldwide.

  6. In September 2026, Midea fell from 7th to 8th among mini fridge brands worldwide.

How are Danby’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Danby’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • danby

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How the Brand Demand Index is measured

Where does Danby compete?

Danby is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Bar fridge brands6th of 90.76%Show ranking
Portable dishwasher brands5th of 60.88%Show ranking
Mini fridge brands7th of 81.1%Shown above
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