Brandwave

Black+Decker vs Midea:Which is more popular?

In September 2026, Black+Decker had more branded searches than Midea among mini fridge brands worldwide. Black+Decker had about 220,000 branded searches, while Midea had 8,690. Black+Decker made up 16.3% of all mini fridge brand searches we track, and Midea accounted for 0.64%. When we asked ChatGPT and Google AI Overviews about mini fridge brands, Midea appeared in three of the five answers and Black+Decker in one. Midea was mentioned before Black+Decker in every answer that named either.

Among mini fridge brands worldwide in September 2026

Who do people search for more?

Black+Decker, about 25 searches for every 1 for Midea

Black+Decker 220K searchesMidea 8.7K searches

Who does AI mention more?

Midea, mentioned in 3 of 5 answers, Black+Decker in 1

Midea in 3 of 5Black+Decker in 1 of 5

Who does AI recommend more?

Midea, named ahead of Black+Decker in 3 of 3 answers

Midea first in 3Black+Decker never first

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Top mini fridge brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Midea was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Black+Decker was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Midea was listed before Black+Decker in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Midea1st
  2. Danby2nd
  3. Frigidaire3rd
  4. Black+Decker4th
  5. Hisense–
  6. Haier–
  7. LG–
  8. AstroAI–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Frigidaire5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Danby3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Midea3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Black+Decker1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hisense0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Haier0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AstroAI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about mini fridge brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Black+Decker or Midea more popular in search?

This chart shows how often people search Google for Black+Decker and Midea by name. Each line represents a brand's share of searches for all eight mini fridge brands we track, month by month, from English-language searches worldwide.

Black+Decker and Midea among mini fridge brands worldwide, by month

Share of searches by month for Black+Decker, Midea. The figures are in the table below the chart.

View monthly share of searches table
MonthHisenseHaierBlack+DeckerFrigidaireLGAstroAIDanbyMidea
Oct 202551%27.9%15.2%2%1.4%0.75%1.4%0.45%
Nov 202554.6%24.5%14.7%2.7%1.5%0.66%0.99%0.34%
Dec 202547.4%31.7%14.1%3.5%1.3%0.85%0.85%0.36%
Jan 202650.6%27.7%13.5%4.6%1.4%0.91%0.91%0.38%
Feb 202650.7%27.7%15.1%2.5%1.7%1.1%0.91%0.36%
Mar 202646.1%30.8%15.1%3.4%1.5%1%1%1%
Apr 202643.5%35.6%14.2%2.1%1.4%0.96%0.96%1.2%
May 202647.1%31.5%15.5%1.9%1.3%0.85%1%0.89%
Jun 202652.7%29%12.9%2.1%1.2%0.64%0.95%0.47%
Jul 202651.5%28.1%13.8%2.5%1.4%0.62%1.4%0.67%
Aug 202648.9%26.8%16%3.6%1.6%0.72%1.3%1.1%
Sep 202649.8%27.2%16.3%2.5%1.3%1.1%1.1%0.64%

How has the Black+Decker and Midea comparison changed over the last 12 months?

3 findings
  • Black+Decker was ahead of Midea in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Black+Decker’s share of searches among mini fridge brands worldwide moved from 15.2% to 16.3%, and its estimated monthly branded searches moved from 245K to 220K.
  • Across the 12 months ending September 2026, Midea’s share of searches among mini fridge brands worldwide moved from 0.45% to 0.64%, and its estimated monthly branded searches moved from 7.3K to 8.7K.

How did search popularity change for mini fridge brands worldwide in September 2026?

2 changes

  1. Black+Decker’s share of searches among mini fridge brands worldwide has gained ground for 3 months in a row, from 12.9% to 16.3% in September 2026.

  2. In September 2026, Midea fell from 7th to 8th among mini fridge brands worldwide.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Black+Decker’s and Midea’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Black+Decker

2 branded search terms

  • black and decker
  • blackdecker

Midea

2 branded search terms

  • midea compact refrigerator
  • midea mini fridge

How the Brand Demand Index is measured

Other head-to-heads among mini fridge brands

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