Brandwave

Qualtrics vs SurveyMonkey:Which is more popular?

In September 2026, SurveyMonkey had more branded searches than Qualtrics among market research platforms worldwide. SurveyMonkey had about 370,000 branded searches, while Qualtrics had 246,000. SurveyMonkey made up 22.8% of all market research platform searches we track, and Qualtrics accounted for 15.1%. When we asked ChatGPT and Google AI Overviews about market research platforms, both Qualtrics and SurveyMonkey appeared in all five answers. Qualtrics was mentioned before SurveyMonkey in three out of five answers.

Among market research platforms worldwide in September 2026

Who do people search for more?

SurveyMonkey, about 50% more searches than Qualtrics

SurveyMonkey 370K searchesQualtrics 246K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Qualtrics in 5 of 5SurveyMonkey in 5 of 5

Who does AI recommend more?

Qualtrics, named ahead of SurveyMonkey in 3 of 5 answers

Qualtrics first in 3SurveyMonkey first in 2

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Top market research platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Qualtrics and SurveyMonkey showed up in all five answers. Qualtrics was listed before SurveyMonkey in three of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Qualtrics1st
  2. SurveyMonkey2nd
  3. GWI3rd
  4. Attest4th
  5. Typeform5th
  6. Statista6th
  7. Similarweb7th
  8. Mintel8th
  9. Gartner9th
  10. Euromonitor10th
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • SurveyMonkey5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Qualtrics5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Typeform3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Statista3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Similarweb2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GWI2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Attest2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gartner1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Euromonitor1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mintel1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about market research platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Qualtrics or SurveyMonkey more popular in search?

This chart shows how often people search Google for Qualtrics and SurveyMonkey by name. Each line represents a brand's share of searches for all 11 market research platforms we track, month by month, from English-language searches worldwide.

Qualtrics and SurveyMonkey among market research platforms worldwide, by month

Share of searches by month for SurveyMonkey, Qualtrics. The figures are in the table below the chart.

View monthly share of searches table
MonthSurveyMonkeySimilarwebTypeformQualtricsGartnerStatistaEuromonitorMintelGWIIBISWorldAttest
Oct 202525.2%16.9%17%16.9%9.2%9.2%1.5%2.3%1%0.83%<0.01%
Nov 202526.8%17.9%18%14.6%8%9.8%1.6%1.6%1.1%0.72%<0.01%
Dec 202523.6%19.2%19.4%15.7%8.6%8.6%1.4%1.7%1.2%0.63%<0.01%
Jan 202624.2%19.8%20%13.2%8.9%8.9%1.5%1.8%1.2%0.65%<0.01%
Feb 202624.3%16.2%20%16.2%8.9%8.9%1.5%2.2%0.97%0.97%<0.01%
Mar 202624%19.5%16.2%16%8.7%10.7%1.4%1.8%0.96%0.79%<0.01%
Apr 202622.3%18.2%18.3%18.2%8.1%9.9%1.3%2%0.89%0.73%<0.01%
May 202625.9%17.2%17.5%17.2%9.5%7.7%1.3%1.9%1%0.69%<0.01%
Jun 202627.6%18.4%18.6%15%10.1%5.5%1.4%1.7%1.1%0.6%<0.01%
Jul 202625.9%21%17.4%14%11.5%5.2%1.3%1.5%1.5%0.69%<0.01%
Aug 202626.9%17.8%18.1%14.6%12%5.4%1.6%1.6%1.3%0.72%<0.01%
Sep 202622.8%18.5%15.4%15.1%12.4%10.2%1.7%1.7%1.4%0.91%<0.01%

How has the Qualtrics and SurveyMonkey comparison changed over the last 12 months?

3 findings

How did search popularity change for market research platforms worldwide in September 2026?

2 changes

  1. In September 2026, Qualtrics gained share of searches among market research platforms worldwide, from 14.6% to 15.1%.

  2. In September 2026, SurveyMonkey lost share of searches among market research platforms worldwide, from 26.9% to 22.8%.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Qualtrics’ and SurveyMonkey’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Qualtrics

1 branded search term

  • qualtrics

SurveyMonkey

6 branded search terms

  • survey monkey
  • survey monkey survey
  • SurveyMonkey
  • surveymonkey audience
  • surveymonkey market research
  • surveymonkey questionnaire

How the Brand Demand Index is measured

Other head-to-heads among market research platforms

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