Gartner vs SurveyMonkey:Which is searched more?
In September 2026, SurveyMonkey had more branded searches than Gartner among market research platforms worldwide. SurveyMonkey had about 370,000 branded searches, while Gartner had 201,000. SurveyMonkey made up 22.8% of all market research platform searches we track, and Gartner accounted for 12.4%. These are worldwide searches for English-language branded terms.
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Is Gartner or SurveyMonkey more popular in search?
Compare the platforms that publish market research. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for SurveyMonkey, Gartner. The figures are in the table below the chart.
View monthly share of searches table
| Month | SurveyMonkey | Similarweb | Typeform | Qualtrics | Gartner | Statista | Euromonitor | Mintel | GWI | IBISWorld | Attest |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.2% | 16.9% | 17% | 16.9% | 9.2% | 9.2% | 1.5% | 2.3% | 1% | 0.83% | <0.01% |
| Nov 2025 | 26.8% | 17.9% | 18% | 14.6% | 8% | 9.8% | 1.6% | 1.6% | 1.1% | 0.72% | <0.01% |
| Dec 2025 | 23.6% | 19.2% | 19.4% | 15.7% | 8.6% | 8.6% | 1.4% | 1.7% | 1.2% | 0.63% | <0.01% |
| Jan 2026 | 24.2% | 19.8% | 20% | 13.2% | 8.9% | 8.9% | 1.5% | 1.8% | 1.2% | 0.65% | <0.01% |
| Feb 2026 | 24.3% | 16.2% | 20% | 16.2% | 8.9% | 8.9% | 1.5% | 2.2% | 0.97% | 0.97% | <0.01% |
| Mar 2026 | 24% | 19.5% | 16.2% | 16% | 8.7% | 10.7% | 1.4% | 1.8% | 0.96% | 0.79% | <0.01% |
| Apr 2026 | 22.3% | 18.2% | 18.3% | 18.2% | 8.1% | 9.9% | 1.3% | 2% | 0.89% | 0.73% | <0.01% |
| May 2026 | 25.9% | 17.2% | 17.5% | 17.2% | 9.5% | 7.7% | 1.3% | 1.9% | 1% | 0.69% | <0.01% |
| Jun 2026 | 27.6% | 18.4% | 18.6% | 15% | 10.1% | 5.5% | 1.4% | 1.7% | 1.1% | 0.6% | <0.01% |
| Jul 2026 | 25.9% | 21% | 17.4% | 14% | 11.5% | 5.2% | 1.3% | 1.5% | 1.5% | 0.69% | <0.01% |
| Aug 2026 | 26.9% | 17.8% | 18.1% | 14.6% | 12% | 5.4% | 1.6% | 1.6% | 1.3% | 0.72% | <0.01% |
| Sep 2026 | 22.8% | 18.5% | 15.4% | 15.1% | 12.4% | 10.2% | 1.7% | 1.7% | 1.4% | 0.91% | <0.01% |
How has the Gartner and SurveyMonkey comparison changed over the last 12 months?
3 findings
- SurveyMonkey was ahead of Gartner in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Gartner’s share of searches among market research platforms worldwide moved from 9.2% to 12.4%, and its estimated monthly branded searches held steady at 201K.
- Across the 12 months ending September 2026, SurveyMonkey’s share of searches among market research platforms worldwide moved from 25.2% to 22.8%, and its estimated monthly branded searches moved from 551K to 370K.
How did search popularity change for market research platforms worldwide in September 2026?
2 changes
In September 2026, SurveyMonkey lost share of searches among market research platforms worldwide, from 26.9% to 22.8%.
Gartner’s share of searches among market research platforms worldwide has gained ground for 3 months in a row, from 10.1% to 12.4% in September 2026.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Gartner’s and SurveyMonkey’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gartner
1 branded search term
- gartner
SurveyMonkey
6 branded search terms
- survey monkey
- survey monkey survey
- SurveyMonkey
- surveymonkey audience
- surveymonkey market research
- surveymonkey questionnaire
Other head-to-heads among market research platforms
SurveyMonkey vs Similarweb: compare search popularity
SurveyMonkey vs Typeform: compare search popularity
SurveyMonkey vs Qualtrics: compare search popularity- Similarweb vs Typeform: compare search popularity
- Similarweb vs Qualtrics: compare search popularity
- Similarweb vs Gartner: compare search popularity
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.