Hydro Flask vs YETI:Which is more popular?
In September 2026, Hydro Flask had more branded searches than YETI among lunch bag brands worldwide. Hydro Flask had about 450,000 branded searches, while YETI had 78,400. Hydro Flask made up 44.8% of all lunch bag brand searches we track, and YETI accounted for 7.8%. When we asked ChatGPT and Google AI Overviews about lunch bag brands, Hydro Flask and YETI each appeared in three of the five answers. Hydro Flask was mentioned before YETI in three out of four answers.
Who do people search for more?
Hydro Flask, about 6 searches for every 1 for YETI
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Hydro Flask, named ahead of YETI in 3 of 4 answers
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Top lunch bag brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Hydro Flask and YETI were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Hydro Flask was listed before YETI in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Hydro Flask3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
YETI3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bentgo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
PackIt3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Lifewit3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Carhartt3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
JanSport0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Herschel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about lunch bag brands
5 answers
Asked ChatGPT
“Which lunch bag brand should I buy?”
Asked ChatGPT
“What are the best lunch bag brands?”
Asked ChatGPT
“What's the best lunch bag brand for everyday lunches?”
Searched Google, AI Overview
“best lunch bag”
Searched Google, AI Overview
“insulated lunch bag”
- 1YETI
- 1
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Hydro Flask or YETI more popular in search?
This chart shows how often people search Google for Hydro Flask and YETI by name. Each line represents a brand's share of searches for all eight lunch bag brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Hydro Flask, YETI. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hydro Flask | JanSport | Herschel | YETI | Bentgo | PackIt | Lifewit | Carhartt |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 55.7% | 16.7% | 16.4% | 6.4% | 2.7% | 1.7% | 0.29% | 0.09% |
| Nov 2025 | 57.2% | 14% | 16.8% | 7.9% | 2.3% | 1.5% | 0.25% | 0.07% |
| Dec 2025 | 56% | 13.7% | 16.5% | 9.6% | 2.3% | 1.5% | 0.37% | 0.11% |
| Jan 2026 | 48.7% | 21.8% | 17% | 6.9% | 3.6% | 1.6% | 0.32% | 0.05% |
| Feb 2026 | 46.3% | 25.3% | 16.2% | 6.6% | 3.4% | 1.6% | 0.3% | 0.37% |
| Mar 2026 | 48.2% | 21.5% | 17.4% | 6.9% | 3.5% | 2% | 0.39% | 0.09% |
| Apr 2026 | 51.5% | 18.9% | 18% | 6.1% | 3.1% | 2% | 0.41% | 0.08% |
| May 2026 | 48.5% | 21.7% | 17.5% | 7.1% | 2.9% | 1.9% | 0.39% | 0.08% |
| Jun 2026 | 43.8% | 23.9% | 16.4% | 8% | 3.9% | 1.9% | 0.35% | 1.8% |
| Jul 2026 | 35.9% | 35.9% | 12.9% | 6.3% | 4.8% | 1.5% | 0.29% | 2.2% |
| Aug 2026 | 35.6% | 35.6% | 15.2% | 6.2% | 5.8% | 1.4% | 0.23% | 0.05% |
| Sep 2026 | 44.8% | 20% | 19.1% | 7.8% | 6% | 1.8% | 0.44% | 0.07% |
How has the Hydro Flask and YETI comparison changed over the last 12 months?
3 findings
- Hydro Flask was ahead of YETI in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hydro Flask’s share of searches among lunch bag brands worldwide moved from 55.7% to 44.8%, and its estimated monthly branded searches moved from 550K to 450K.
- Across the 12 months ending September 2026, YETI’s share of searches among lunch bag brands worldwide moved from 6.4% to 7.8%, and its estimated monthly branded searches moved from 62.9K to 78.4K.
How did search popularity change for lunch bag brands worldwide in September 2026?
2 changes
In September 2026, Hydro Flask gained share of searches among lunch bag brands worldwide, from 35.6% to 44.8%.
In September 2026, YETI gained share of searches among lunch bag brands worldwide, from 6.2% to 7.8%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Hydro Flask’s and YETI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hydro Flask
1 branded search term
- hydro flask
YETI
2 branded search terms
- yeti daytrip
- yeti lunch box
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