Graylog vs Splunk:Which is more popular?
In September 2026, Splunk had more branded searches than Graylog among log management platforms worldwide. Splunk had about 145,000 branded searches, while Graylog had 27,100. Splunk made up 23.5% of all log management platform searches we track, and Graylog accounted for 4.4%. When we asked ChatGPT and Google AI Overviews about log management platforms, Splunk appeared in all five answers and Graylog in three. Splunk was mentioned before Graylog in four out of five answers.
Who do people search for more?
Splunk, about 5 searches for every 1 for Graylog
Who does AI mention more?
Splunk, mentioned in every answer we collected
Who does AI recommend more?
Splunk, named ahead of Graylog in 4 of 5 answers
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Top log management platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Splunk appeared in all five answers. Graylog was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Splunk was listed before Graylog in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Datadog1st- Splunk2nd
Elastic3rd
Graylog4th
Better Stack5th
Sumo Logic6th
Dynatrace–
New Relic–
Papertrail–- Loggly–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Datadog5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Splunk5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Elastic4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Graylog3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Better Stack2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sumo Logic1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Dynatrace0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- New Relic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Papertrail0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Loggly0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about log management platforms
5 answers
Asked ChatGPT
“Which log management platform should I use?”
Asked ChatGPT
“What are the best log management platforms?”
Asked ChatGPT
“What's the best log management platform for a devops team?”
Searched Google, AI Overview
“log management platforms”
Searched Google, AI Overview
“log management software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Graylog or Splunk more popular in search?
This chart shows how often people search Google for Graylog and Splunk by name. Each line represents a brand's share of searches for all ten log management platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Splunk, Graylog. The figures are in the table below the chart.
View monthly share of searches table
| Month | Datadog | Splunk | Dynatrace | New Relic | Graylog | Papertrail | Better Stack | Sumo Logic | Elastic | Loggly |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.8% | 27.9% | 14.7% | 12.1% | 5.4% | 3% | 1.1% | 2% | 0.88% | 0.32% |
| Nov 2025 | 36.1% | 25.2% | 13.3% | 13.3% | 4.9% | 2.7% | 1.2% | 2.2% | 0.97% | 0.35% |
| Dec 2025 | 33% | 28.2% | 12.2% | 12.2% | 5.4% | 4.5% | 1.3% | 2% | 0.89% | 0.31% |
| Jan 2026 | 36.6% | 25.8% | 13.5% | 11% | 4.9% | 3.3% | 1.5% | 2.2% | 0.98% | 0.28% |
| Feb 2026 | 37.7% | 26.8% | 13.9% | 9.3% | 5.1% | 2.8% | 1.5% | 1.9% | 0.83% | 0.29% |
| Mar 2026 | 35.8% | 26.2% | 16% | 8.8% | 4.8% | 3.2% | 1.8% | 2.2% | 0.96% | 0.28% |
| Apr 2026 | 37.5% | 27% | 13.8% | 9.2% | 5% | 2.8% | 1.8% | 1.8% | 0.82% | 0.24% |
| May 2026 | 39.4% | 23.2% | 14.5% | 9.7% | 4.3% | 2.9% | 2.4% | 2.4% | 0.87% | 0.26% |
| Jun 2026 | 37.3% | 26.3% | 13.7% | 11.2% | 4.1% | 2.7% | 1.8% | 1.8% | 0.67% | 0.24% |
| Jul 2026 | 40% | 23.6% | 14.7% | 9.8% | 4.4% | 2.9% | 2% | 1.6% | 0.72% | 0.21% |
| Aug 2026 | 40.2% | 23.7% | 14.8% | 9.9% | 3.6% | 3% | 2.4% | 1.6% | 0.72% | 0.21% |
| Sep 2026 | 39.9% | 23.5% | 14.7% | 9.8% | 4.4% | 2.9% | 2.4% | 1.6% | 0.58% | 0.16% |
How has the Graylog and Splunk comparison changed over the last 12 months?
3 findings
- Splunk was ahead of Graylog in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Graylog’s share of searches among log management platforms worldwide moved from 5.4% to 4.4%, and its estimated monthly branded searches moved from 40.5K to 27.1K.
- Across the 12 months ending September 2026, Splunk’s share of searches among log management platforms worldwide moved from 27.9% to 23.5%, and its estimated monthly branded searches moved from 209K to 145K.
How did search popularity change for log management platforms worldwide in September 2026?
2 changes
In September 2026, Graylog gained share of searches among log management platforms worldwide, from 3.6% to 4.4%.
Estimated monthly branded searches for Splunk worldwide fell 30.7% over 12 measured months, from 209K to 145K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Graylog’s and Splunk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among log management platforms
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