Brandwave

Lending platforms:Which brands are most popular in search?

In August 2026, LendingClub was the most searched among lending platforms worldwide, with an estimated 135K branded searches and 51.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. LendingClub51.7%
  2. OnDeck19%
  3. Prosper15.5%
  4. Funding Circle12.7%
  5. Kabbage1.1%

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Share of SearchLeaderboard

Compare the online platforms businesses borrow from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among lending platforms worldwide, by month

Share of Search by month for LendingClub, OnDeck, Prosper, Funding Circle. The figures are in the table below the chart.

View monthly share of search table
MonthLendingClubOnDeckProsperFunding CircleKabbage
Oct 202570.3%9.5%9.5%9.5%1.3%
Nov 202568.9%9.3%11.3%9.3%1.2%
Dec 202568.6%11.3%11.3%7.6%1.2%
Jan 202664.6%13%10.6%10.6%1.2%
Feb 202667.6%11.1%11.1%9.1%0.99%
Mar 202669.2%11.4%9.3%9.3%0.83%
Apr 202670.4%11.6%9.5%7.7%0.84%
May 202666%13.3%10.9%8.9%0.97%
Jun 202669.2%11.4%9.3%9.3%0.83%
Jul 202657.9%17.4%14.3%9.5%0.84%
Aug 202651.7%19%15.5%12.7%1.1%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.LendingClub

    51.7%

    Held 1st. 135K estimated branded searches, -32.8% vs prior month. Share -6.2 points.

  2. 2.OnDeck

    19%

    Held 2nd. 49.5K estimated branded searches, -18.2% vs prior month. Share +1.5 points.

  3. 3.Prosper

    15.5%

    Held 3rd. 40.5K estimated branded searches, -18.2% vs prior month. Share +1.3 points.

  4. 4.Funding Circle

    12.7%

    Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share +3.1 points.

  5. 5.Kabbage

    1.1%

    Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share +0.3 points.

Compare search popularity between leading brands

Which brand is most popular in search among lending platforms worldwide?

In August 2026, LendingClub was the most searched among lending platforms worldwide, with an estimated 135K branded searches and 51.7% estimated Share of Search within this set. OnDeck is in 2nd place, 32.8 percentage points behind at 19% Share of Search.

Global lending platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
LendingClub70.3% → 51.7%70.4%Apr 202651.7%Aug 20261st
OnDeck9.5% → 19%19%Aug 20269.3%Nov 20253rd → 2nd
Prosper9.5% → 15.5%15.5%Aug 20269.3%Mar 20264th → 3rd
Funding Circle9.5% → 12.7%12.7%Aug 20267.6%Dec 20252nd → 4th
Kabbage1.3% → 1.1%1.3%Oct 20250.83%Mar 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, LendingClub’s estimated Share of Search among lending platforms worldwide decreased from 70.3% to 51.7%.
  • Across the 11 months ending August 2026, OnDeck’s estimated Share of Search among lending platforms worldwide increased from 9.5% to 19%.
  • Across the 11 months ending August 2026, Prosper’s estimated Share of Search among lending platforms worldwide increased from 9.5% to 15.5%.
  • Across the 11 months ending August 2026, Funding Circle’s estimated Share of Search among lending platforms worldwide increased from 9.5% to 12.7%.
  • Across the 11 months ending August 2026, LendingClub’s estimated Share of Search among lending platforms worldwide peaked at 70.4% in April 2026 and was lowest at 51.7% in August 2026.
  • Across the 11 months ending August 2026, OnDeck’s estimated Share of Search among lending platforms worldwide peaked at 19% in August 2026 and was lowest at 9.3% in November 2025.
  • Across the 11 months ending August 2026, Prosper’s estimated Share of Search among lending platforms worldwide peaked at 15.5% in August 2026 and was lowest at 9.3% in March 2026.
  • Across the 11 months ending August 2026, Funding Circle’s estimated Share of Search among lending platforms worldwide peaked at 12.7% in August 2026 and was lowest at 7.6% in December 2025.
  • Across the 11 months ending August 2026, OnDeck rose from 3rd to 2nd among lending platforms worldwide.
  • Across the 11 months ending August 2026, Prosper rose from 4th to 3rd among lending platforms worldwide.
  • Across the 11 months ending August 2026, Funding Circle fell from 2nd to 4th among lending platforms worldwide.
  • Across the 11 months ending August 2026, Kabbage held steady: its estimated Share of Search among lending platforms worldwide moved less than 0.5 percentage points.

How did search popularity change for lending platforms worldwide in August 2026?

  1. In August 2026, Funding Circle gained estimated Share of Search among lending platforms worldwide, from 9.5% to 12.7%.

  2. In August 2026, OnDeck gained estimated Share of Search among lending platforms worldwide, from 17.4% to 19%.

  3. In August 2026, Prosper gained estimated Share of Search among lending platforms worldwide, from 14.3% to 15.5%.

  4. In August 2026, LendingClub lost estimated Share of Search among lending platforms worldwide, from 57.9% to 51.7%.

  5. Estimated monthly branded searches for Kabbage worldwide fell 46.3% over 11 measured months, from 5.4K to 2.9K in August 2026.

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