Brandwave

How popular isFunding Circle in search?

In August 2026, there were an estimated 33.1K branded searches for Funding Circle worldwide which is down 18.3% over the last 11 months. Funding Circle holds 12.7% estimated Share of Search among lending platforms worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. LendingClub51.7%
  2. OnDeck19%
  3. Prosper15.5%
  4. Funding Circle12.7%
  5. Kabbage1.1%
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Which lending platforms compete with Funding Circle?

Funding Circle against lending platforms worldwide, by month

Share of Search by month for LendingClub, OnDeck, Prosper, Funding Circle. The figures are in the table below the chart.

View monthly share of search table
MonthLendingClubOnDeckProsperFunding CircleKabbage
Oct 202570.3%9.5%9.5%9.5%1.3%
Nov 202568.9%9.3%11.3%9.3%1.2%
Dec 202568.6%11.3%11.3%7.6%1.2%
Jan 202664.6%13%10.6%10.6%1.2%
Feb 202667.6%11.1%11.1%9.1%0.99%
Mar 202669.2%11.4%9.3%9.3%0.83%
Apr 202670.4%11.6%9.5%7.7%0.84%
May 202666%13.3%10.9%8.9%0.97%
Jun 202669.2%11.4%9.3%9.3%0.83%
Jul 202657.9%17.4%14.3%9.5%0.84%
Aug 202651.7%19%15.5%12.7%1.1%
Sep 2026—————

  1. 1.LendingClub

    51.7%

    Held 1st. 135K estimated branded searches, -32.8% vs prior month. Share -6.2 points.

  2. 2.OnDeck

    19%

    Held 2nd. 49.5K estimated branded searches, -18.2% vs prior month. Share +1.5 points.

  3. 3.Prosper

    15.5%

    Held 3rd. 40.5K estimated branded searches, -18.2% vs prior month. Share +1.3 points.

  4. 4.Funding Circle

    12.7%

    Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share +3.1 points.

  5. 5.Kabbage

    1.1%

    Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share +0.3 points.

Compare search popularity between Funding Circle and its closest rivals

How has branded search demand for Funding Circle changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Funding Circle worldwide fell from 40.5K to 33.1K.
  • Across the 11 months ending August 2026, Funding Circle’s estimated Share of Search among lending platforms worldwide increased from 9.5% to 12.7%.
  • Across the 11 months ending August 2026, Funding Circle’s estimated Share of Search among lending platforms worldwide peaked at 12.7% in August 2026 and was lowest at 7.6% in December 2025.
  • Across the 11 months ending August 2026, Funding Circle fell from 2nd to 4th among lending platforms worldwide.

How did search popularity change for lending platforms worldwide in August 2026?

  1. In August 2026, Funding Circle gained estimated Share of Search among lending platforms worldwide, from 9.5% to 12.7%.

  2. In August 2026, OnDeck gained estimated Share of Search among lending platforms worldwide, from 17.4% to 19%.

  3. In August 2026, Prosper gained estimated Share of Search among lending platforms worldwide, from 14.3% to 15.5%.

  4. In August 2026, LendingClub lost estimated Share of Search among lending platforms worldwide, from 57.9% to 51.7%.

  5. Estimated monthly branded searches for Kabbage worldwide fell 46.3% over 11 measured months, from 5.4K to 2.9K in August 2026.

How is Funding Circle measured?

Brandwave collects information about searches that people make online using Funding Circle’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • funding circle

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How the Brand Demand Index is measured

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